Unfaithful Mutations

Wuthering Heights is one of my all-time favorite works of art. Emily Brontë’s 19th Century novel is a shockingly horrific read for anyone who’s ever been assigned it in a high school or college-level literature course, expecting it to be a melodramatic romance (matched only in its homework-assignment shock value by her sister’s novel Jane Eyre). Wuthering Heights is not a traditionally tragic love affair; it imagines romantic attraction as a form of life-destroying doom that compels all involved to viciously tear each other apart out of the insatiable hunger of yearning, never to be satisfied through physical touch. It should be no surprise, then, that the latest, loudest adaptation of that novel would receive equally loud criticism for the ways it reduces its source text to a more familiar, better-behaved romance, as if it were a dime store paperback instead of a great work of Gothic lit. Personally, I can’t conjure the energy to care. To my knowledge, no movie version of Wuthering Heights to date has approached anything near faithful adaptation. They tend to leave the business of adapting the novel’s second half—in which a second generation of interfamilial combatants continue the first half’s vicious games of yearning & revenge—to be retold only via BBC miniseries, which are too tonally genteel to convey the full, feral nature of the source text. So far, what we’ve seen is a story dutifully half-told, with no real personal imposition on the text by the filmmakers behind the camera (besides maybe Andrea Arnold’s race-conscious adaptation from the 2010s, which gets specific in conveying the novel’s themes of “otherness,” usually left more vaguely defined). They tend to be more transcriptive than interpretive. So, I find myself in the embarrassing position of being impressed by the crassly unfaithful adaptation of one my favorite novels for at least engaging with the material in a transformative way, even if it’s more deimagined than reimagined. “Death of the author” means allowing our sacred texts to become entirely new beasts in afterlife.

Despite all the prepackaged backlash, “Wuthering Heights” proved to be another erratically entertaining piece of lurid pop art from Emerald Fennell, whose previous works Saltburn & Promising Young Woman were also loudly scrutinized in their own time for their thematic carelessness. Fennell appears eager to get ahead of the criticism in this case, adding the titular scare quotes in an effort to defuse any expectations that she might be sincerely adapting Brontë’s novel. Every image is prefaced with a wink, signaling to the audience that it’s okay to have fun this time instead of getting too hung up on Heathcliff & Catherine’s recursively lethal, semi-incestuous attraction to each other. It’s not so much an adaptation of Wuthering Heights as it is an adaptation of the horned-up dreams a teenager might have while reading Wuthering Heights — often illustrated in fancam-style montages that insert bodice-ripping sex scenes into a story that used to be about the destructive nature of unconsummated lust. Jacob Elordi & Margot Robbie are cast more for their paperback-romance cover art appeal than their appropriateness for the source material. Charli XCX is employed to soundtrack the music video rhythms of the edit to rush the story along before the discomfort of any one cruel moment has time to fully sink in. Even when destroying other women’s lives in order to get Catherine’s attention, Heathcliff seeks enthusiastic consent, turning what used to be domestic abuse into a kind of elaborate BDSM game. It’s all in good fun (give or take the obligatory tragic ending), staged entirely for the purpose of hiring movie stars to play dress-up and dry hump, supplementing the wet sounds of actual sex with bizarrely chosen surrogates like fish heads, snail slime, egg yolks, and raw dough. As goofy & half-considered as it is, it’s also Emerald Fennell’s best work to date. She continues to improve as a populist entertainer with every picture, but she has also suffered the great misfortune of being immediately successful, so everything she does is met with obnoxiously loud scrutiny. Hopefully all of her generational wealth serves as a small comfort in this difficult time.

The same week that Wuthering Heights topped the US box office (proving yet again that online backlash has no tangible effect outside your Twitter feed), I saw another domestic release of an unfaithful literary mutation. The new anime film Scarlet restages Hamlet as a sword-and-sorcery fantasy epic in a Hell-adjacent afterlife, seemingly combining the characters of Hamlet & Ophelia into one newly imagined, feminist action hero. I’m no Shakespeare scholar but, like Wuthering Heights, Hamlet does fall into the category of great literary works I was assigned to read multiple times throughout high school & college, and I don’t remember the bard describing the young Dane being groped by countless hands of the undead under a sky of black ocean waves in his stage directions. By the time Scarlet interjects a title card that drags the story back to 16th Century Denmark, I couldn’t help but treat it as a visual gag. I laughed, but I was the only one laughing in that theater, because I was the only one in the theater at all. Director Mamoru Hosoda is relatively well known among anime nerds for earlier works like Summer Wars, Wolf Children, and The Girl Who Leapt Through Time, but recently he’s been on a kick where he reinterprets literary classics as high-fantasy adventure films featuring heroic warrior princesses. With Belle, he relocated characters from Beauty and the Beast to a Virtual Reality other-realm where violence & power is wielded through pop songstress supremacy and it online follower counts. With Scarlet, he reinterprets Hamlet as a warrior princess saga about the value of forgiving yourself instead of seeking revenge, set in a timeless afterlife where the souls of 16th Century nobility can fall in love with 21st Century hunks who have working-class jobs but angelically noble hearts. Unlike with “Wuthering Heights”, no one appears to be especially angry about these far-out reinterpretations of their source texts, likely for two very obvious reasons: 1. Hamlet & La Belle et La Bête have already enjoyed multiple faithful movie adaptations while Brontë’s novel hasn’t and, more importantly, 2. Way fewer people are watching them.

As of this posting, roughly 9,000 people have logged Hosoda’s unfaithful Hamlet mutation on Letterboxd, compared to the 570,000 who have logged Fennell’s unfaithful mutation of Wuthering Heights. That’s an imperfect metric when measuring these two films’ audience reach (not least of all because “Wuthering Heights” has been review-bombed by angry social media addicts who haven’t yet seen the film themselves), but those two numbers are extremely disparate enough to mean something. Some people are mad at Emerald Fennell for not adhering to one specific interpretation of Brontë’s book as if it is the only objectively correct one (i.e., the Arnold-friendly interpretation in which Heathcliff’s otherness is based more in race than class). Others are mad at her for having no interpretation at all, using a half-remembered impression of what the book is kinda-sorta like as an excuse to stage a series of images that make her horny. I find both criticisms to be misguided. No movie owes fealty to it literary source text; all that matters is the distinctness of the vision that literature inspired. For all of her consistently reckless flippancy, Fennell’s vision gets increasingly distinct every picture. We’re also getting a clearer picture of what she personally finds erotic, which I’d argue is one of the best uses of the cinematic artform any director can pursue. Forget using the art of moviemaking as a machine that generates empathy; it’s much more useful as a window into the unresolved psychosexual issues of artists who don’t know how to effectively express themselves through any other medium. In Fennell’s case, that window appears to be attached to a candy-coated dollhouse with an immature brat trapped inside, which she expresses here by re-working Catherine into an indecisive woman-child who suffers through attempts to have her cake and eat it too. She even employed the official mascot of Brat culture to sing on the soundtrack, continuously underlining the point. While prettier to look at and grander in scale, I don’t know that Hosoda’s films are useful as a window into anything especially personal about his hang-ups or worldview. The images are more pleasant and the ideas are more carefully thought out, but to what end? Maybe the other obvious reason that fewer people are talking about them is because there’s just not as much to say.

-Brandon Ledet

Adpocalypse Now

It feels trite to say this right now, given that America is currently squirming under the boot of an openly fascist presidential regime, but the escalating omnipresence of corporate advertising in every aspect of daily life is starting to feel outright apocalyptic. It was already demoralizing enough when corporations convinced us to advertise brand names on our clothes, so that we’re paying to display billboard space on our own bodies, but once they caught up with the fact that we spend most of our time looking at each other through screens instead of in person, things have only gotten worse. Yes, the internet is a convenient access point to a wider world of art and social interaction, but it’s also an easy access point to funnel nonstop advertisement into our eyeballs. Every streaming service is just a variation of the Tubi model now, inserting commercial breaks into shows & movies we’re already paying to watch. Those old-guard artforms are also gradually being replaced with social-media microcelebrities, who skip the middleman and deliver shameless sponcon as the main source of entertainment instead of an occasional annoyance. Credit card companies control what we can do & see online via what kinds of content they allow to be monetized, stepping in as the internet equivalent of the MPAA to determine what does and does not qualify as pornography, and what forms of pornography are “allowed”. I could go on, but you have a phone, so you’re already well aware of mainstream culture’s slow-motion landslide into a corporate-sponsored Hell pit. It’s a pervasive menace that darkens & distorts every aspect of modern human life, and it’s willing to choke what’s left of that life out of us as long as it can also squeeze out our last few pennies with it, as indicated by the current advertising push for the resource-draining evils of generative A.I. So, I was pleased to discover two new movies in theaters right now that treat the exponential relentlessness of corporate advertising as the existential threat that it truly is — both of which were packaged with trailers advertising other new movies to check out while they’re in theaters, of course.

In her self-satirizing mockumentary The Moment, pop singer Charli XCX treats corporate advertising as an existential threat to art. Set during her Big Moment following the blow-up of her album Brat last summer, The Moment imagines what would happen if Charli made the same corporate business deals that took other pop stars like Taylor Swift, Katy Perry, and Justin Bieber to “the next level” during their own respective Big Moments. Her in-film record label scores two major (fictional) deals on her behalf: a credit card marketed exclusively to queer clientele and a production of a Disney+ style concert film documenting the Brat world tour. The Brat credit card deal makes for an easy, funny punchline mocking the crass commodification of identity politics and is deployed in the film as a form of recurring prop comedy. The production of the Brat concert film is a more nuanced debacle, with Alexander Skarsgård stepping in as a corporate-stooge movie director determined to sand off all of Charli’s roughest edges so she can be marketable to a more Family Friendly audience. Instead of sticking around to fight the good fight with her longtime creative director Celeste (Hailey Benton Gates), Charli folds under the pressure and allows Skarsgård to take over, turning the coked-out club classics nightlife vibe of the Brat album into a cigarette-themed version of The Eras Tour. It’s an oddly vulnerable PR move, in that it can be read as Charli satirizing herself as indecisive to the point of having no artistic convictions at all, portraying her as being personally incapable of maintaining a clear creative ethos once corporations step in to promote her art to a wider audience. The more generous reading, of course, is that she’s saying that no one can stand up to that kind of corporate pressure, and that’s why all corporate-sponsored art sucks. Whether she’s the butt of her own joke or she’s throwing punches at peers, it’s at least clear that the real villains are the credit card companies and the assembly-line hack directors who are willing to sacrifice art to the almighty altar of Advertising.

In the new sci-fi comedy Good Luck, Have Fun, Don’t Die, director Gore Verbinski (along with screenwriter Matthew Robsinson) treats corporate advertising as an existential threat to human dignity. Sam Rockwell stars as a time-traveler from a near-future dystopia that has been overrun by A.I. In order to stop his grim timeline from coming to pass, he must quickly recruit random customers from a Los Angeles diner to put a stop to that A.I.’s creation over one long, zany night before it’s too late. This A-plot premise is broadly generic in both its LOL So Random style of humor (think “hotdog fingers” and you get the gist) and in its observations on smartphone addiction, in which all teenagers are portrayed as George Romero zombies who aimlessly wander through the city while staring at their screens. There is some biting satire scattered throughout the film’s Black Mirror-inspired vignettes, however, once the focus shifts away from Rockwell’s all-in-one-night mission to profile the daily lives of the diners he takes hostage. Juno Temple’s screentime as a single mom who loses her teenage son to a school shooting is especially fruitful, both in how it portrays America’s treatment of those shootings as being as unavoidable of a natural occurrence as bad weather, and in how the tragedy invites advertising into her family home. After her son is killed, the grieving mother is sold on purchasing a cloned version of him, but she can’t afford the luxury model, so her subscription comes with ads. A corporation has smoothed out all of the details of her son’s personality until he is a generic non-entity, and they’ve doubled that indignity by making him a mouthpiece for IRL sponcon, spouted as if it were casual conversation. Likewise, the Romero zombie teens elsewhere in the film speak entirely in ad placements when not staring blankly at their screens, satirizing the ways in which modern online discourse has turned us all into uncompensated employees of marketing companies. With or without an inevitable A.I. takeover, we are already doomed.

Unfortunately, Good Luck, Have Fun, Don’t Die far exceeds its LOL So Random allowance by the end, and it’s ultimately just not very good. Gore Verbinski has made exactly one fully satisfying film to date (Mouse Hunt, duh), and ever since then he can only manage to stage extravagant disappointments that almost kinda-sorta work if you squint at them from the right angle, among which Good Luck is no exception. He has a very Baz Luhrmann-coded career in that way (Strictly Ballroom, duh). Charli XCX’s movie is much less ambitious and, thus, has a much easier path to success. One of The Moment‘s more reliably successful gags is the way luxury brands, hotel chains, and sponsorship deals are announced in the strobe-lit block text that has accompanied all of Charli’s recent concert performances, very directly using her art to advertise corporate products. Most of the film is shot in the grainy, low-lighting texture of modern fly-on-the-wall documentaries, and most of the humor registers as similarly low-key. That makes for a much less ambitious source of comedy than the anything-can-happen-at-any-moment zaniness of Good Luck, which works up an excess of flop sweat while scrambling across Los Angeles in search of the next randomized Mad Libs punchline. For all of the ways Verbinksi’s latest might disappoint as a comedy, however, it’s easy enough to get behind its resentful messaging about how our culture-wide smartphone addiction has “robbed us all of our dignity and turned us into children.” Despite all of its cutesy visual gags, dirt-cheap guitar riffs, and Deadpool-level ultra sarcasm, it’s at least pointing its finger at the right cultural boogeyman. Corporate advertising is going to kill us all, and we’re inviting more of it into our brains every second we spend looking at our phones. Now excuse me while I check every local cinema’s website to plan what showtimes I will purchase tickets for next.

-Brandon Ledet