I was several weeks behind the curve when I finally caught Avengers: Endgame on the big screen. Thoroughly spoiled on which characters were going to die and filtered though several cycles of praise & backlash for its merits as either A. the greatest film of all time or B. just another superhero sequel, I was predisposed to a fairly lowkey moviegoing experience. Ultimately, I did have about the same reaction to it that I did with last year’s less-loved Avengers film, Infinity War: I was tickled by the components of the MCU that already tend to tickle me and bored with the characters & storylines that always tend to bore me. That high-floor/low-ceiling quality of this series leaves a lot of room for the mind to wander, especially when stretched out over a three-hour downer of an “action” film that is very light on action. What I couldn’t stop thinking about throughout Endgame was how inconceivably popular it is, and profitable. Making over a billion dollars in its first weekend and still packed to the walls in our spacious Faux-Max theater many weeks into its run, Endgame is a mind-bogglingly popular film – one that’s even gunning to become the #1 box office earner of all time. How, then, is it possible that what was playing out on the screen in front of me was so deeply, incurably nerdy?
It wouldn’t really be going out on a limb to suggest that nerds have won the culture war. Considering the regularity with which the box office is dominated by superhero flicks, Star Wars sequels, and all other Disney-owned properties within that spectrum, it’s been clear for years that nerd culture is popular culture. You can no longer infer any general characteristics of a person who says they’re “such a nerd” because they’re into Marvel superheroes or Star Wars. Everyone is into Marvel & Star Wars to some degree. They’re the foundational pillars of our Disney-owned monoculture. Still, there was something uniquely extreme about Avengers: Endgame that felt like the arrival of a new paradigm in modern pop media. I was no longer sharing theater space with moviegoers who were being slowly, gradually indoctrinated into watching “nerd-ass shit” by way of handsome movie stars delivering snarky one-liners to reinforce how above-it-all & non-nerdy the characters & creators actually are. I was in the deep end. Endgame is a very long, deeply sincere film where the (supposedly) relatable smartass of the group that holds audiences’ hands with nerdery-deflating jokes dies onscreen and you’re supposed to cry over the loss. I got the distinct sense during our screening that I was now sharing theater space with a New Nerd America. The snarky training wheels are off. Our transformation is complete.
It’s not just that Endgame is long or overly serious, either. It’s also that it follows a complex sci-fi plot most audiences would balk at if it were in service of an original property. This is a time travel film in which several teams of costumed superheroes travel through distant times & places throughout the galaxy to retrieve the Infinity McGuffins necessary to undo their failure from the last nerdgasm. All the usual time travel paradoxes from sci-fi nerdery past arise during this mission – including the implication that their actions could be creating alternate timelines throughout Avengers history (that, of course, can be dealt with in future adventure$ on platform$ like Di$ney+). A few dismissive, smartass jokes about the absurdity of the heroes’ “time heist” reassure the audience that what we’re watching is still Cool & With it, but for the most part it’s treated like a dead-serious genocide prevention mission staged across the vast nerdiness of space-time – one that’s largely met with genuine, heartfelt tears from its loyal, global audience. What’s especially bizarre about that reaction is that it’s evoked by scenes from the audiences’ own indoctrination into the New Nerd America paradigm. When the Avengers time-travel back to their Infinity McGuffin-encrusted past, they’re also traveling to the milestones of the monoculture’s gradual nerd transformation, fully displaying how far we’ve come in the ten years of MCU culture domination.
Sequels that time-travel back to their previous installments to observe & alter their own lore aren’t an entirely new plot phenomenon. It’s been done before in Back to the Future II, Terminator: Genisys, Happy Death Day 2U, and probably several others I can’t name offhand because I’m just not nerd enough. What’s different here is that Endgame has twenty-one pervious films in its own franchise it can choose to revisit, an oceanic wealth of #content. Revisiting those past franchise entries, especially the first Avengers team-up from 2012, is a stark reminder of how far off the nerd-culture deep end America has truly gone. This is a time-travel sci-fi picture where superheroes square off against their own doppelgangers in a world-threatening conflict you have to watch nearly two dozen previous pictures of homework before you can fully understand. It sounds exhausting in the abstract, but so many people have kept up with the series so gradually that we hardly had time to step back and consider just how elaborate & convoluted it has become. It’s an engagement with pop media that has become common in the American household: binging on over fifty hours of a single story (usually on television) to keep up with talk at the watercooler, even in instances when you’re told that the story only “gets good” after the first twenty hours or so. I’m not the first person to compare Marvel movies to television, but it definitely wasn’t lost on me that at the exact same time this film was eating up the nations’ screen-space at the theater, the same audience was ravenously digesting the swords-and-dragons show Game of Thornes at home, over seventy hours into its run. Nerds.
I mostly enjoyed the experience of watching Avengers: Endgame. I can’t match the emotion or enthusiasm of Boomer’s five-star review, but it was pretty alright. I also enjoyed the twenty-first Marvel film that preceded it – another sci-fi action film titled Captain Marvel – which is so recent that it’s still playing in theaters simultaneous to Endgame. I also stayed after the credits of this three-hour epic that I kinda-sorta liked to watch a spoiler-loaded advertisement for its next follow-up, Spiderman: European Vacation, out this summer. I don’t know, I guess you could say I’m a total nerd that way. Or, more accurately, you could say that I’m a totally average, unexceptional American consumer, just counting down the days until our official form of currency is converted to Disney Dollars. The culture war may have been lost a long time ago, but Endgame has offered its casualties a rare opportunity to step back & observe how nerdy we’ve become, like live frogs gradually being brought to a boil.