Every year, I watch an Arnold Schwarzenegger movie on my birthday as a gift to myself. This year, that personal celebration happened to coincide with the national celebration of Barbenheimer: our newest, most sacred federal holiday. I didn’t participate in the full Barbenheimer meme myself, largely because I didn’t understand the value in cramming Gerwig’s & Nolan’s latest into an incongruous double feature simply for the LOLs. Instead, I paired Oppenheimer with fellow unfathomable-weaponry-of-war “Dad movie” Mission: Impossible, Dead Reckoning, and I sought out an appropriate Schwarzenegger classic to watch with family the same day as Barbie. Luckily, Last Action Hero happens to be celebrating a 30th birthday milestone of its own this year, and it proved to have a surprising amount of thematic overlap with the summer’s biggest hit. In a way, Last Action Hero is Barbie for Boys™, which is to say that its fictional character’s real-world existential crisis at the opposite extreme of the gender spectrum made for a surprisingly rewarding double feature – much more so than I suspect I would’ve found in the all-day Barbenheimer mind melter.
Margot Robbie stars in her own existential meta comedy as Stereotypical Barbie, a plastic ideal of girl-power pop feminism whose insular dollhouse world is shaken when she’s introduced to real-life human problems, emotions, and politics. Barbie is both a delirious celebration and a pointed critique of the world-famous Mattel toy brand – combining the bubbly pop feminism of sleepover classics like Legally Blonde with the menacing, high-artifice movie magic of Old Hollywood nightmares like The Wizard of Oz. It’s fantastic, an instant classic. Last Action Hero is more of a cult curio that had to gradually earn its cultural footing over time, but it approaches Schwarzenegger as a household brand the same way Gerwig’s film approaches Barbie. Schwarzenegger stars as both himself and as a typical Schwarzenegger action hero, Jack Slade, who does not initially realize he is a fictional character sidestepping the harsher consequences of life in the Real World. When a magical golden movie ticket frees him from the silver screen and he gets a taste of reality, Slade is confronted with the limitations of his once indestructible body and his insatiable addiction to macho hyperviolence, sending him into an existential tailspin. There are few things more hack than assigning movies a strict placement on the gender binary in the year of our Dark Lord 2023, but both of these meta comedies are specifically about the ways gender stereotypes are established & reinforced by corporate pop media products, to the point where they become kitsch and, ultimately, targets of satire. It’s just that women had to wait an additional three decades to get a Last Action Hero equivalent specifically marketed to them, to Hollywood’s shame.
The funny thing about Barbie & Last Action Hero‘s shared purpose is that in both cases the call is coming from inside the house. There is potential, legitimate criticism to find in Gerwig’s decision to make a crowd-pleasing commercial for a Mattel product, even if her script (written with partner Noah Baumbach) includes direct, damaging punches to the Mattel brand. She’s participating in the same Art Vs. Commerce tug of war that all mainstream Hollywood movies wrestle with, but she makes that struggle a blatant feature of the text, even casting the Mattel execs toying with her script behind the scenes as on-screen buffoons and comic relief (led by Will Ferrell). Likewise, Last Action Hero was initially conceived as a spoof of excessively violent, comically tropey action movies of its era: films like Rambo & Commando. Hilariously, the project was written & directed by two of the filmmakers most directly responsible for the exact tropes it mocks: director John McTiernan (Die Hard, Predator, The Hunt for Red October) and screenwriter Shane Black (Lethal Weapon[s] 1 – 3). When Barbie features a TV commercial for Depression Barbie or when Last Action Hero features a trailer for a shoot-em-up version of Hamlet, the movies are mocking the exact pop media tropes and real-world social ills the industry behind them helped create in the first place. They’re self-conflicted, but in a way that adds authenticity to their parodic intent. Last Action Hero‘s goofball ZAZ gags are much funnier in the visual context of a typical John McTiernan action flick, just as Barbie‘s intrusive existential thoughts and feminist rants are much sharper in the visual context of a legitimate Mattel toy commercial.
The truth is that you don’t have to look far to find direct comparison points for Last Action Hero. It wasn’t even the only self-spoofing action hero meta comedy of 1993, since Schwarzenegger’s fellow Planet Hollywood investor Sylvester Stallone had his own macho-fish-out-of-water satire in Demolition Man that same year. And that’s not even counting the more generalized action genre spoofs of the era like Hot Shots & Naked Gun, nor their more recent smartass superhero equivalents in the Deadpool series. Meanwhile, most of the aesthetic & tonal touchstones I can think to compare the new Barbie movie to are all relics of the VHS rental era: Josie and the Pussycats, The Brady Bunch Movie, Romy & Michelle’s High School Reunion, Spice World, the aforementioned Legally Blonde, etc. Those titles have all stood the test of time as obsessive-rewatch classics not only because they’re all sharp-witted and visually vibrant, but also because Hollywood hasn’t bothered to offer up-to-date replacements in the same high-femme register in the decades since. The instant, participatory enthusiasm for Barbie is reflective of an audience starved for a kind of women-marketed satire that Hollywood doesn’t regularly make anymore. Meanwhile, Last Action Hero bombed in its time, failing to take on its opening weekend rival Jurassic Park the same way Barbie trounced Oppenheimer. It still has its own dedicated-to-the-cause cult audience, though, mostly among lifelong Schwarzenegger super-obsessives like me who grew up with it as a childhood favorite. There’s just so much other self-mocking action schlock out there that it’s a little more difficult to immediately recognize it as something special.
-Brandon Ledet










