I’ve been talking a lot of shit this year about the exhausting routine of superhero media. It’s just been non-stop whining, to the point where I couldn’t even praise the ecstatic animation style of the universally beloved Across the Spider-Verse without also citing its narrative contributions to our growing, culture-wide superhero fatigue. I should probably take time to note, then, that I am a total hypocrite on this exact subject. While I’ve been mostly avoiding the ongoing deluge of major-studio superhero sequels (the new Guardians, the new Shazam, the new Justice League spinoff, etc.), two of my favorite trips to the theater so far this year were specialty screenings of two Japanese superhero films: Shin Ultraman & Shin Kamen Rider. Hideaki Anno’s post-Evangelion career pivot to lovingly remaking the vintage tokusatsu media of his youth has been hugely rewarding lately, with the wholesome humanism of his Ultraman film and the earnest inner-turmoil of his take on Kamen Rider reviving the otherwise artistically dead medium of live-action superhero filmmaking. It turns out there’s still plenty novelty & enthusiasm to be found in the tokusatsu end of superhero media, at least for Western audiences whose only major exposure to the subgenre was decades-old broadcasts of The Mighty Morphin’ Power Rangers. So, even though I’m supposedly fatigued by the Hollywood assembly line of live-action comic book adaptations, I recently found myself looking back to the first time Anno dipped his toe in the genre two decades ago with his take on the bubbly kawaii superhero Cutie Honey.
Reviving source material originally published as manga and animated series in the 1970s, Anno’s live-action Cutie Honey film is the clear bridge between his early anime career and his recent swerve into retro live-action tokusatsu reboots. All of the absurd, anime-style shot compositions of his recent “Shin” films were already part of his established visual style in 2004, complete with his needlessly stylistic depictions of bureaucratic desk work. He even incorporates hand-drawn animated sequences into Cutie Honey‘s opening credits & action set pieces, both as a nod to the character’s comic book origins and as a shrewd cost-saving tactic. For all of its stylistic connections to Anno’s other work, it’s the first time I’ve seen him participate in the “magical girl” anime trope, which helps separate the film’s familiar Anno-isms from the macho, Batman-style brooding of Shin Kamen Rider and the gee-willickers Space Age awe of Shin Ultraman. Cutie Honey approximates what it might be like if Anno produced a Shin Sailor Moon movie next; or at least that’s what came to mind for an anime-newb like me who’s only been exposed to the medium’s most iconic “magical girl” titles. He does update the vintage anime’s visual sensibilities with a little ironic kitsch and mid-aughts fashion choices (including an amusing amount of attention to flip phone bling), but for the most part the highlights of his Cutie Honey film are in the same register as his recent Ultraman & Kamen Rider films. He approaches this kind of material with the goofy exuberance of a Looney Tunes short or an episode of Adam West’s 1960s Batman series, except amped up with the psychedelic visuals & self-hating sleaze he made a name for himself with in Neon Genesis Evangelion.
The titular Cutie Honey is a cute, sweet-as-honey office worker who loves taking bubble baths and playing dress-up. She’s also a cyborg superhero who can “transform” into any conceivable disguise by pressing the heart-shaped pendant on her magical choker and shouting “Honey flash!” into the cosmic void. Her disguises mostly amount to her playing Gene Parmesan style dress-up games to fool her enemies, but when the situation at hand calls for violence she does change into hot pink body armor, going full kawaii superhero. Anno takes a lot of obvious delight in filming the Sailor Moon-style magical girl transformation sequences in those battle scenes, as well as staging her fights with legions of faceless goons that she kicks into the air like limp mannequins. The details of Cutie Honey’s global espionage sidekicks or her gender-ambiguous arch-enemies—known collectively as Panther Claw—don’t matter as much as the sugary joy of her cutesy quips & superheroic costume changes. The film is simultaneously goofier and sleazier than Anno’s recent “Shin” movies, constantly ogling its bouncy superhero in her underwear between costumes and trapping her in damsel-in-distress lesbian kink scenarios. Despite all that old-man leering, it’s aggressively girly for a superhero film, which pushes it even further into a campy, gay sensibility than the Batman ’66 vibes of Anno’s recent works. It’s especially amusing that Cutie Honey fuels up for her superhero transformations by eating ungodly piles of junk food, which makes her the perfect hero for little girls and overgrown gay stoners everywhere.
Although Cutie Honey is an early rough-draft sketch of what he would later achieve in his “Shin Japan Heroes Universe” projects, I don’t know that I would as readily recommend it to Hideaki Anno die-hards as I would to fans of Girl Power superhero media like Tank Girl, Birds of Prey, Josie and the Pussycats, and Spice World. It neatly belongs in that hyperactive, hyperfemme superhero canon, even with the thick male-gaze lens strapped to Anno’s camera. In either case, it’s refreshing in the context of our modern MCU/DCEU sponsored hellscape, which 2008’s Iron Man kicked off just a few years after this seemingly ancient early-aughts novelty. I highly recommend checking it out while Anno’s perspective on the superhero genre still feels fresh & exciting, even though the legal means of doing so is a little shaky. YouTube has it dubbed; Internet Archive has it subbed. Neither transfer is in especially great shape but, hey, at least you won’t be watching Uncle Ben’s corpse or Mrs. Batman’s pearls hit the pavement for the thousandth time.
-Brandon Ledet





