A.I. tech bros’ latest attack on the basic dignity of everyday life targeted Studio Ghibli of all things, proving that absolutely nothing is sacred to these ghouls. There’s a recent software upgrade to the Plagiarism Generator technology that was advertised in the form of “Ghiblifying” pre-existing images with digital filters that adapt them to the visual style of the legendary animation studio. Nevermind the blatant copyright infringement that amalgamates already underpaid artists’ work into digital-age corporate slop. Nevermind that the studio’s broad cultural association with Hayao Miyazaki—and Hayao Miyazaki only—disregards the work of fellow directors & animators under that brand who have their own distinct style. The most insulting insinuation about the “Ghiblified” A.I. image trend is that it reduces decades of finely crafted animation to a few vague visual signifiers that could be summed up in a single word: “Cute.” Like the A.I.-generated Wes Anderson videos before it, this recent dispatch from Tech Bro Hell makes Studio Ghibli’s work look simpler, safer, and more twee than it is in practice, mining its surface aesthetics without engaging with the substance beneath. It’s just as empty & lazy as it is profane.

What would these “Ghiblified” A.I. images look like, for instance, if they pulled their visual cues from Isao Takahata’s work instead of Miyazaki’s? Would it capture the full span of life’s tenderness, cruelty, warmth, and pain, as gorgeously illustrated in The Tale of Princess Kaguya, or would it reduce the immensity of that film’s beauty to a few strokes of an algorithmic color-pencil? Would it convey the collectivist environmentalism of Pom Poko‘s radical politics, or just automatically equip all figures pictured with comically large scrotums? The real gotcha example, of course, is what an A.I. “Ghiblified” photo implicates about a film as devastating as Takahata’s WWII drama Grave of the Fireflies. I’m not sure how valuable the cutesy surface aesthetics of the studio’s character designs are in the context of a story about children starving to death during the societal disruption of war. In-film, the contrast between the characters’ classic anime cuteness (which Roger Ebert summarized as “enormous eyes, childlike bodies, and features of great plasticity”) and the real-life atrocities those characters suffer makes for horrific emotional impact, perfectly illustrating the inhuman evil of war. Using those visual signifiers out of context to cutesy-up your beach vacation photos is incredibly crass, then, if you take more than a half-second to think about it.

The biggest emotional gut punch of Grave of the Fireflies arrives in the first couple minutes, before you even get to know the children at the center. We’re introduced to our coming-of-age protagonist Seita in his dying minute, actively starving to death in a train station while passersby treat him as an inconvenient obstacle during their daily commute. When he passes, he leaves his body behind to reunite with the spirit of his even younger sister, Setsuko, who has apparently been waiting for him to join her in a firefly-lit afterlife. Both children’s fates are succinctly & poetically spelled out in this one quiet moment, so all the audience can do when the timeline dials back to 1945 is slowly watch it happen with no way to stop it. Seita & Setsuko are orphaned in the final days of WWII by firebombing raids and Naval attacks that leave both their parents dead. They live in a world sandwiched between mass graves below and falling ash from above, but they can at least depend on each other for community. Seita takes on housing & feeding his sister as his sole responsibility, dodging any pressure to join the war effort that would distract from her survival. As the opening warns, he fails, but he does manage to leave her with some joyous memories along the way despite the pain & indignity of starving to death, unhoused. It’s incredibly tough to watch.

Grave of the Fireflies indulges in all the usual youth-nostalgia and hand-drawn natural wonder that typifies Studio Ghibli’s broader approach to 2D animation, but it’s mostly in service of making the emotional tolls of war weigh as heavily on the heart as possible. It turns out that even when gorgeously animated, war is Hell. Worse than Hell, maybe. The most insidious images I saw during last week’s A.I. Ghibli Fest were from the official Twitter account of the Israeli army, cutesifying their real-time, real-world bombing & starvation of Palestinian children en masse as if they regard Grave of the Fireflies as an aspirational roadmap rather than a dire warning of past evils that should not be repeated. Of course, most people using the Ghiblified A.I. generators have much cuter, gentler works from the studio in mind, like My Neighbor Totoro (presuming they have any direct familiarity with the studio at all, beyond walking past advertisements for routine repertory screenings at the local AMC). When Grave of the Fireflies was first released in Japan, it was paired with Totoro on a double bill that confused & traumatized unsuspecting children who weren’t prepared for such a heavy night out. That late-80s programming choice underestimated the full scope of what Studio Ghibli offers as a movie studio that produces daring, emotionally complex art decades before the A.I. C.H.U.D.s repeated the same mistake. They’re not in the game to sell twee digital filters and stuffed commemorative plushies; Grave of the Fireflies is alone proof of that.

-Brandon Ledet