The Art of the Pre-Show

Like many New Orleanians, I spent Ash Wednesday hung over at church. For most people, that would mean getting your forehead smeared with ashes at St. Louis Cathedral (often while still wearing tattered remnants of a Mardi Gras costume), but for me it meant taking off work to cool down at The Movies. I made a rare trip out to the AMC Palaces of the suburbs for a discordant double feature of Scarlet & Nirvanna the Band the Show the Movie, easing a mild headache by enjoying junk food & soda in the dark. It was a restorative experience, as always, but it was also a reminder of how much more pleasant & casual of a ritual it is to visit independent theaters like The Prytania & The Broad closer to home. In particular, the AMC pre-show is especially uncomfortable & draining if you’re not used to visiting that chain on a regular basis and forget that it’s custom to deliberately show up late. Before the trailers begin, you’re bombarded with advertisements hosted by Maria Menounos, who only occasionally pops in to reframe the experience as a trivia game instead of a bigger, louder TV ad break. Then, at the announced start time, the actual previews begin, and they’re also bookended with TV-style advertisements for products like Coca-Cola, M&Ms, and luxury cars. That thirty-minute(!) trailer package then concludes with additional advertisements for AMC itself (an experience you’ve already purchased and are seated for), including the infamous Nicole Kidman “We come to this place for magic” commercial which has now been chopped up and streamlined to the point of total incoherence. The entire experience is exhausting and, seemingly, designed to be avoided rather than engaged with. I can’t believe I did it twice in one day. It’s possible my hangover wasn’t even a result of the previous day’s partying; it was at least partly an AMC A-List branded headache.

I had completely forgotten about my Ash Wednesday pre-show woes until my next discordant double feature experience a few weeks later, when I caught two classic movies at two independent theaters in New Orleans proper. I spent a recent Sunday morning watching Sidney Lumet’s 1976 classic Network in The Prytania’s Classic Movies series, then hopped over to Zeitgeist in Arabi for an afternoon screening of Harold Lloyd’s 1923 career-maker Safety Last!, presented with live piano accompaniment. Those two movies have very little to say about each other in their themes or methods, despite both being riotously funny comedies from the American studio system. If they share a common theme, it’s about rat-race Capitalism. Network posits itself as a vicious blow in the great war between cinema & television for mass media supremacy, then openly acknowledges that the distinction between the two mediums ultimately doesn’t matter because it’s all just corporate sludge anyway. The pursuit of profits in its fictional TV broadcast newsrooms quickly leads to manic, lethal decision making that gets people killed — live, on-air, for ratings. For its part, Safety Last! asks “Why climb the corporate ladder when you can just climb the corporation itself?” In an effort to earn enough money to marry his small-town sweetheart, Harold Lloyd climbs the department store that employs him as a sales clerk to drum up publicity for sales, nearly killing himself in the process — for our delight & entertainment. You know what, maybe they aren’t so different after all. They’re both New York City stories about violent publicity stunts, and both of their most iconic moments (Network‘s “I’m mad as Hell, and I’m not going to take it anymore!” monologue and Safety Lasts!‘s death-defying climb up the side of a skyscraper) are decorated with ticking clocks. Not for nothing, they’re also two widely revered classics, so I have less to report about how great they are than I do about how they were presented.

Most of the Prytania Classic Movies I’ve attended recently have been preceded by a classic cartoon. There are no trailers or TV commercials in the pre-roll, just a brief in-person intro from the series’ programmer, followed by classic shorts of Popeye & Bugs Bunny doing bits. It’s wonderful, as it’s just about as close as you’ll ever get to experiencing the pre-show packages of Old Hollywood. Their presentation of Network indulged a slight deviation from the usual format, as they substituted the Looney Tunes short for a different kind of old-system pre-show: the newsreel. Network was preceded by an old MGM short titled “Beautiful Banff and Lake Louise,” produced for the studio’s TravelTalks travelogue series. There’s no apparent reason why that exact TravelTalks short was chosen out of the hundreds that MGM produced from the 1930s through the 1950s, as it transports the viewers in the theater to the Canadian Rockies, thousands of miles away from Network‘s NYC skyscrapers. However, it did serve as sharp contrast against the more contemporary version of news coverage that Network depicts, as well as the more contemporary movie-studio culture that got Network greenlit. The inciting incident of Network is the firing of an alcoholic TV news anchor (Peter Finch), who quickly becomes famous by threatening to kill himself on air and declaring that all TV news is “bullshit.” You won’t find a more exemplary example of vintage news-reporting bullshit than TravelTalks, which is functionally an advertisement for distant vacation resorts while pretending to offer the public documentary footage of Nature. It’s especially jarring to hear the short’s narrator boast about the gorgeous Canadian vistas which had been unseen by “the white race” until recent years, previously guarded from intruders by indigenous “Indian” combatants but now available to serve as a postcard backdrop for your next hotel stay. As a piece of filmmaking, it’s as boring and artless as the AMC pre-show commercials of today, but it was also a useful snapshot of the world Network later attempted to shake up with its more cynical, radical politics.

Zeitgeist’s pre-show selection for Safety Last! was more of a no-brainer. To warm the audience up for Lloyd’s building-scaling antics, in-house pianist David Bradley also live-scored a previous short from the same Criterion disc titled “His Royal Slyness.” Instead of being set in modern NYC, “His Royal Slyness” takes place in the fictional European kingdom of Thermosa, where Lloyd’s vaudevillian antics upset the propriety of a royal court. Much like in Safety Last!, Lloyd woos his love interest by pretending to be above his station — in this case a noble prince instead of a department store bigwig. Antics ensue, but notably it’s the same kind of antics that followed in the feature presentation. Both films depict Lloyd mindlessly plucking at the accoutrement of a fellow bystander when nervous (flower petals in Safety Last!, war metals in “His Royal Slyness”), covering the heads of nuisances he doesn’t want to deal with (with a fabric sample in Safety Last! and a king’s robe in “His Royal Slyness”), and evading the capture of authorities through increasingly elaborate schemes (vengeful cops in Safety Last!, insurrectionist mobs in “His Royal Slyness”). In a better world where movie theaters didn’t have to constantly squeeze more pennies out of every aspect of the moviegoing experience just to keep the lights on, this would be the perfect formula for a pre-show package: a feature-relevant short film that expands the context of the main presentation for audiences who made it to their seats on time but still helpfully delays the show by a few minutes for anyone who happens to be running late. I only mention the running late bit because I caught a passing train and a raised bridge on my drive out to Arabi that afternoon, and it eased my mind knowing that even if I missed the start time, the listed pre-show short would ensure I wouldn’t miss a minute of Safety Last!.

Safety Last! is over a century old now, Network has been around for half that time, and both still kill with modern audiences. Even if you’re already familiar with their most iconic moments—the “Mad as hell!” speech and the clock hanging, respectively—the rest of the runtime around those moments still hits with full, fresh impact. Network was infinitely more heightened & insane that I imagined it would be, since the crazed-news-anchor-holds-a-TV-station-hostage premise I was familiar with only accounts for the first act, and things get exponentially out of control from there, presenting a major-studio escalation of Putney Swope. Safety Last! also has a strikingly modern anti-cop sentiment in its own heightened politics, with the hapless hero of the piece only put in danger because his best bud is being chased by a pig who can’t take a joke. Even without a live piano punctuating the room’s constant laughs & gasps, it would still be an electric communal experience. Some small part of that communality, I think, is attributable to the pre-show. Instead of being held hostage by a corporate ad package that buried us in our seats under a mountain of Coca-Cola slogans, we were all acclimating to the same wavelength with pre-feature mood-setters. Even the pre-show advertisements for concessions were more pleasant at the neighborhood spots, with The Prytania rolling its usual “Let’s all go to the lobby!” jingle and Zeitgeist pausing briefly for a snack-purchasing intermission between short & feature because that just happened to be the mood of the room. The pre-show is ultimately a small, trivial aspect of the movie-going experience, but I wouldn’t say it’s totally inconsequential. It can greatly affect the mood of the room, mostly by signaling the levels of hostility or solidarity theaters hold for their audience.

-Brandon Ledet

The Wiz (1978)

While still feeling the high of seeing The Wizard of Oz projected on the big screen earlier that morning, I took the opportunity to catch up with one of its stranger cultural echoes. Return to Oz inspired many childhood nightmares and Wicked sparked plenty a backseat singalong, but the legacy of The Wiz is much more difficult to pinpoint. The most expensive movie musical ever made (at the time of its release), The Wiz was a massive critical & commercial flop. Star power as potent as Diana Ross, Michael Jackson, and Richard Pryor all working in their 1970s prime did little to save it from pans & lackluster receipts in ’78, but did afford the film a cultural longevity. A Wizard of Oz-based musical with an all-black cast is a fascinating concept with instant cultural appeal, a memory many children of the ’70s remember fondly even if its reputation at the time was dogshit. Many cite The Wiz‘s financial failure as leading directly to white movie producers killing the era’s blacksploitation boom, believing black-led media to no longer be profitable. After all, if a musical spectacle starring former members of The Supremes & The Jackson 5 directed by one of the most well-respected filmmakers of his time can’t make money at the box office, what black-marketed film could? The problem, of course, was not a lack of interest in the market, but a legitimate deficiency in the product being sold. To put it lightly, The Wiz is a total fucking mess.

Besides the typical energy & passion deficiencies that haunt all cynical cashgrabs with ludicrously bloated budgets, the main problem The Wiz struggles with is authenticity. The film’s superstar cast and association with Motown Records (including a Quincy Jones soundtrack), suggest a black culture authenticity at first glance, but its white producers & filmmaking team undercut that perspective significantly. Directed by Sidney Lumet (12 Angry Men, Dog Day Afternoon, Serpico) and written by Joel Schumacher (Batman & Robin, Flatliners, The Number 23), The Wiz often feels like an embarrassing, borderline offensive approximation of black culture. Sequences involving sweatshop workers & humanoid crows in particular feel dangerously close to a minstrel act (with the crows being no less embarrassing than the ones depicted in Disney’s Dumbo four decades earlier, sadly). Even the film’s Motown-flavored soundtrack feels watered down & whitewashed for a wider (read: whiter) audience. The Wiz also can’t help but feel like an oddly cheap knockoff of the 1939 Wizard of Oz film, because of its rights issues. Based off a musical stage play that shares the same source material with the Technicolor classic, The Wiz was legally allowed to reference the L. Frank Baum books, but not elements of the original film. Dorothy can click her slippers, but they have to be silver, not ruby red. She can journey across the yellow brick road, but she has to “easy on down,” not “follow” it. Everything about The Wiz just feels slightly off in that way. Its basic hook is fertile ground for an amazing Wizard of Oz adaptation (and a lot of people very much enjoyed the recent NBC broadcast staging of the same play), but every odd step in its production amounted to a massive miscalculation. The fact that it could be great with a different creative team and less of a Studio Notes ethos makes the experience of watching it all the more frustrating too. I really wanted to enjoy it.

Diana Ross stars as Dorothy Gale (duh), a twenty-something school teacher who spends nearly her entire life couped up inside her family’s Harlem apartment. Ross plays Dorothy as scared & fragile, with none of Judy Garland’s awe-filled excitability. Her stress dream about traveling to Oz is triggered more by her fear of leaving the safety of her home than anxiety over her dog & the weather, although Toto does venture outside just in time for the two to be swept up in a tornado (snownado? snowclone?) in the Harlem snow. Unlike in the 1939 picture, Oz is an enclosed environment. Dorothy smashes through the ceiling and lands in a giant bowl of grits (*eyeroll*). The story doesn’t deviate much from the source material from there, except in its production design & characterization details. Characters have a tendency to speak exclusively in slang (or Joel Schumacher’s estimation of slang) and the world they populate had a grey, concrete “urban” look instead of the 1939 film’s vibrant Technicolor atmosphere. Michael Jackson plays the scarecrow, protecting a sunflower patch outside NYC housing projects. Comedian Nipsey Russell plays the Tin Man as a theme park automaton attached to a Coney Island rollercoaster. The lion starts as a concrete statue; the Munchkins are animated graffiti; the poppy fields are a corner of street hookers, etc. etc. etc. Only Lena Horne’s presence as an astral version of The Good Witch & Richard Pryor’s befuddled version of The Wizard aren’t marinated in Urban Flavor to “modernize” the material, but the relative blandness and the movie’s interminable 130min runtime raise questions audiences should probably never had to ask, like “Will this ever end?” or “Is Richard Pryor funny?” Anyway, Dorothy & her pals ease on the road, get an eyeful in Emerald City, defeat an evil witch, and then magically will themselves back to Harlem after learning about the wisdom, compassion, and courage they had in themselves all along or whatever.

As The Wiz is an eternal limbo of white men misinterpreting black culture into an overproduced, bafflingly boring mess of a late 70s musical, the best modern audiences can hope to mine from it is novelty as a cultural relic. The music is just as soulless & forgettable as Diana Ross & Richard Pryor’s asleep-at-the-wheel performances; Nipsey Russell’s robotic one-liners about STDs & his ex-wife get lamer by the minute. That essentially just leaves Michael Jackson’s scarecrow to carry the weight of making this exhausting display of oddball decisions feel at all worthwhile. He does okay. The costume designers rob him of his youthful beauty by drowning him fleshy neck & chin prosthetics, but he’s still a consistently magnetic presence with a golden voice. My favorite image in the entire film is a subway-set scene where two sentient trash cans attempt to eat Michael Jackson alive. That pretty much sums up the entire enterprise. I was frequently impressed with the massive scale of The Wiz‘s production design; the disco number set at The Emerald City was especially gorgeous in that respect (before it had time to outlast your patience). Its look is much more drab than the Technicolor dreamscape of its 1939 predecessor, but that’s not necessarily a bad thing. The dour look of the film echoes its more decidedly tragic tone, at least in the way Ms. Ross chose to play it. The problem is that the story its visual achievements serve is both punishingly boring & embarrassingly miscalculated. I’d love to see what a modern black filmmaker could do with this same material (and it sounds like I should at least catch up with its recent The Wiz Live! revival), but Lumet’s film ultimately amounts to a fascinating misfire at best. As is, it likely shouldn’t even exist.

-Brandon Ledet