Despite his deliberately milquetoast appearance, Matt Farley is a man of extremes. I see both the best and the worst version of myself in the Massachusetts-based backyard filmmaker, whose tireless self-promotion as a self-published artist is simultaneously admirable and diabolical.  As the world’s foremost Matt Farley scholar, Matt Farley is fully aware of this extreme duality in his own creative & professional drive, nakedly confessing to it in his self-portrait series Local Legends.  The original Local Legends was a self-portrait of Matt Farley as a D.I.Y. artist, breaking down the exact economics of how he makes a living improvising the novelty pop songs that fund the projects he really cares about: sincere rock anthems & regional horror comedies.  That film’s sequel, Local Legends: Bloodbath!, is a self-portrait of Matt Farley as a manic narcissist, breaking down the tireless self-promotion routines Farley has to maintain every waking minute to keep his Motern Media brand afloat through sheer momentum – all to satisfy his insatiable ego.  As a pair, the Local Legends films portray Matt Farley as both an aspirational figure and a cautionary tale for self-published songwriters & filmmakers.  Yes, it is possible for the average person to dedicate their entire life to their creative pursuits, but the level of self-obsession required to make that work will transform them into a grotesque monster unworthy of an audience’s admiration.

Not much has changed since the “Matt Farley” of Local Legends broke down his business model & production schedule a decade ago.  Farley’s still cranking out thousands of improvised novelty songs and carefully composed, heartfelt ballads for anyone who’s curious to listen.  The only thing that’s changed, really, is his increased demands for attention & compliments, which has escalated to him renting out music venues on his own dime just so he can feed off his half-empty audience (or half-full audience, depending on your perspective) in real time.  That personal stagnation and professional doubling-down has apparently strained every relationship in Matt Farley’s life.  His wife, his bandmates, his filmmaking partner, and even his audience regulars just can’t seem to match Matt Farley’s enthusiasm for the “Matt Farley” project, abandoning him one by one as he falls further down the novelty-song rabbit hole.  This triggers the return of Matt’s crude businessman alter-ego from the first Local Legends, who arrives on the scene to “eliminate distractions” from his production schedule.  I don’t remember the Business Matt persona looking so much like Paulie Walnuts last time, but the new look makes it all the more disturbing to watch him strangle friends & family to death for slowing down the poop-themed novelty song recording sessions that pay the bills.  Then you remember that he, too, is Matt Farley, who hilariously brands himself as “The nicest guy in showbiz!” despite all the murders.

With Bloodbath!, Matt Farley finds a way to push Local Legends under the horror-comedy umbrella that covers the rest of his output, while maintaining the original’s confessional honesty.  This genre-shifting sequel is very funny as a barrage of self-contained inside jokes, but it’s also genuinely unnerving in its honesty about every artist’s bottomless self-obsession, regardless of success or prestige.  Some of the jokes are benefited by having been fully submerged in the Motern Media filmography, like Farley’s madness being represented in his increased consumption of “coffee milk” or his businessman persona shooting lighting out of his fingertips, à la Druid Gladiator Clone.  Most are Bloodbath!-specific, though, and only become funny through repetition.  By the fifth time Farley repeats inane phrases like “statement analysis” or “No good deed goes unpunished” or leads his half-empty/half-full audience through a sing-along encore of a song about house keys, the laughs are frequent and genuinely earned.  Anyone initially uneasy with the rudimentary imagery’s hideous day-for-night greys or blown-out white balance clipping is gradually rewarded by sticking it out for what Farley is always determined to deliver: funny jokes and good times shared with friends.  Like the best of Motern’s output, Bloodbath! does a great job of making you feel like you’re part of that inner-circle friend group, building its own inside jokes without requiring knowledge of extratextual material.  Still, it’s a work best paired with its less fanciful, more documentary original, since they combine to give you the full Matt Farley experience: the praiseworthy underdog artist and the exhausting, off-putting narcissist.

-Brandon Ledet