Jennifer Lopez is an amazing dancer, a magnetic actress, and . . . a singer also. Outside her soulful tribute to Selena and the freak-chance payoff of the dance hit “Waiting for Tonight”, JLo’s decades-long singing career hasn’t produced many highlights, which is what makes it so awkward that she’s insistent on commemorating her legacy among the two towering pop acts of the current moment: Beyoncé and Taylor Swift. Instead of sitting it out while those two titans fight for the throne in their own competing, career-defining concert films, Lopez has naively entered the fray with a couple career-recappers of her own – first, through the grand spectacle of a Superbowl halftime show (greatly aided by collaboration with Shakira) and, now, through a self-funded “visual album” retracing the steps of Beyoncé’s culture-shifter Lemonade. This is Me … Now: A Love Story is an hour-long collection of music video vignettes, titled as a follow-up to JLo’s 2000s era pop album This is Me … Then, which is only notable for puzzling the world the personal-brand PR anthem “Jenny from the Block”. This is Me … Now is a massive vanity project that cost $20mil of Lopez’s own money, meant to celebrate her romantic reunion of the Benifer partnership and to solidify her status as one of the great artistic minds on the modern pop landscape. Personally, I would’ve much preferred that she just work with talented, established filmmakers like Tarsem or Soderbergh again, but at least this latest project was an interesting failure, which is more than you can say for most of her recent streaming-era acting jobs (and most of her post-90s music video work as a pop star).
This is Me … Now starts with abstract, poetic ambitions, as JLo self-narrates storybook romance fantasies about her rocky path reuniting Benifer (illustrated as an uncanny CG motorcycle crash), about her years of suffering repeated heartbreak (illustrated as uncanny CG steampunk dystopia featuring a giant mechanical heart powered by rose petals), and about her lifelong idolization of true love (illustrated by an uncanny CG hummingbird searching for its floral soulmate). In this early stretch, it’s seemingly competing with fellow post-Lemonade projects Dirty Computer & When I Get Home to challenge the boundaries of the music video as a cinematic artform. Then, it quickly backslides into standard-issue romcom tropes, making for a weirdly talky & plotty “visual” album. All of the fantasy elements of the narrative are contextualized as dream sequences, each to be analyzed in therapy sessions with a teddy bear psychologist played by Fat Joe. Teams of celebrities, factory workers, and stock romcom characters join Joe to coach JLo through her crippling love addiction so she can find her way back to her beloved Ben, a destination she can only reach by learning to love & hug her inner child (again, in a dream). It’s all very tidy and, frankly, unimaginative, which is a shame considering the free-for-all fantasy promised in its opening heart factory sequence. By the time the closing credits pad out the runtime for a 12-minute eternity—just barely stretching the film over the one-hour feature length finishing line—it’s clear there isn’t enough artistic drive behind this project to justify the classic MGM title card announcing it as A Movie. Meanwhile, Lemonade, Dirty Computer, and When I Get Home all ranked among the best movies released in their respective years, regardless of form.
I’m not sure that JLo has the ability to stage her own sprawling, Tarsem-style fantasy piece, but I do think she could manage Maid in Manhattan: The Musical if tasked. The only times This is Me … Now pays off its “so bad it’s good” irony-watching potential is in generic romcom voiceover about how people call her crazy for wanting to commit to traditional monogamous partnerships, about how she still believes in “soulmates and signs and hummingbirds,” and about how when asked what she wanted to be when she grew up, she always answered “In love.” It’s a thoroughly committed “me, me, me, I, I, I” tribute to her own hungry heart, combined with a genuine cinephilic soft spot for classic romances like Singin’ in the Rain and The Way We Were. The problem is that her artistic ambitions reach far beyond those Blockbuster Video romcom boundaries, and they ultimately prove to be an Icarian downfall that exposes her limitations as both a pop singer and a visual artist. Of course, none of these shortcomings really matter, because This is Me … Now has already accomplished everything it set out to do; it refreshed JLo’s name in the pop stardom conversation by promoting her new album and promoting her ongoing tabloid romance with Ben Affleck. Whether or not it’s any good is beside the point, which is generally how her pop music career at large contributes to her overall celebrity.
-Brandon Ledet








