The easiest way for a low-budget horror movie to become a perennial classic is to stake its claim on a specific calendar date, so it has an annually recurring slot for ritual rewatches. This has been common knowledge since at least as far back as the first-wave slashers of the 1970s, with Black Christmas, Friday the 13th, and Halloween guaranteeing annual royalty checks from subsequent years’ cable TV broadcasts. Christmas & Halloween have proven to be popular seasonal settings in that scramble to claim a ritual calendar date, while other titles like April Fool’s Day, New Year’s Evil, and Mardi Gras Massacre have found much less competition in more casually celebrated holidays. 1981’s My Bloody Valentine staked its claim on Valentine’s Day relatively early, and has only been challenged by the occasional novelty like last year’s Heart Eyes or 2001’s Valentine in the decades since. It’s proven to be a difficult film to top for Valentine’s Day horror supremacy, since its killer’s method of ripping out victims’ hearts to stuff into heart-shaped Valentine chocolate boxes is the perfect balance of novelty & brutality needed to leave a mark on the genre. It also arrived early enough in the slasher cycle to participate in this Holiday Horror tradition with full sincerity, avoiding the Scream–era meta irony that ruins a good, silly scare with the distraction of self-awareness. If you want to celebrate Valentine’s Day with a classic horror title set on that holiday, there’s still really only one viable choice (give or take its relatively well-respected 2009 remake).

That’s what makes it so funny that My Bloody Valentine is a hat-on-a-hat situation. It would’ve been more than enough for it to stand out as a novelty slasher by delivering a killer who’s improbably activated by his home town’s Valentine’s Day celebrations. Instead, it adds the extra detail that its masked killer moonlights as a coalminer, inviting mine-specific tools & settings into each staged kill that have no direct association with the holiday in question. Yes, he uses his mining gear every kill, and yes, those kills are inspired by how much he hates his town’s annual Valentine’s Day dance. He’s a complicated guy with a lot going on. The more generic version of this slasher template can be found in the previous year’s Prom Night, in which a tragic childhood accident is avenged once those responsible are old enough to attend their senior prom. Shot in Canada but set in Anywhere, Small Town America, there’s nothing specific about the background details of Prom Night‘s setting — deliberately so. My Bloody Valentine was also shot in Canada (as frequently confirmed by the Canadian pronunciation of “sorry”), but you are unlikely to mistake it for the town you live in unless you happen to live in a cloistered coalmining community where every male person in your life has spent some time working in the mines. The inciting tragedy in this case was an accidental explosion that happened while the rest of the town was enjoying the local Valentine’s Day dance, carelessly leaving five workers to perish in the mines below. So, whenever the town decides it’s time to move on with their lives and bring back their Valentine’s Day traditions, masked killer Harry Warden returns to avenge his fallen coworkers (whom he unfortunately had to cannibalize to stay alive in the maddening days leading up to his own rescue). It’s two seemingly unrelated things—Valentine’s & coalmining—forever welded together in a single ludicrous screenplay.

My Bloody Valentine attempts to smooth over the discordance between its two competing novelty settings by focusing on the kind of love-triangle romance that typically springs up when you live in a small town where everyone knows each other from cradle to grave. You see, local golden boy T.J. (Paul Kelman) tried to leave small-town life behind by moving away to Los Angeles, but he quickly crashed & burned and shamefully found himself back in the mines. While T.J. was gone, his golden-haired girlfriend Sarah (Lori Hallier) started up a new relationship with his former bestie Axel (Neil Affleck), but now that he’s back in town he wants to default to their previous relationship. Will Sarah choose to reignite her white-hot passion for T.J., or will she stick with the stabler, nobler partnership she’s since built with Axel? Who gives a shit? The romantic melodrama at play here is necessary to justify the holiday setting, but it’s difficult to pay too close attention to its stakes when there’s also a crazed killer in town ripping out the trio’s friends’ hearts and plopping them into the hotdog waters, beer coolers, and chocolate boxes at their unsanctioned Valentine’s party, thrown behind the sheriff’s back. All that really matters is that the kills are consistently brutal and consistently afforded a mining-town specificity in the killer’s mask, weapons, and venues of attack. Shooting the majority of those kills down in the mines may darken the screen a little too much to reward modern home viewing, but they look great on the big screen, especially in the pop iconography of the opening scene, when a buxom blonde strokes the phallic hose of the killer’s mask mid-hookup before she’s penetrated with his pickaxe. Gnarly.

Speaking of horror-movie calendar watching, this year is especially apt for a My Bloody Valentine screening (an opportunity pounced upon by ScreamFest NOLA at The Broad earlier this week). That’s because Valentine’s Day happens to fall on a Saturday this year, the day after Friday the 13th. That’s also the case in the film itself, which we’re informed via title cards announcing both dates: Friday the 13th, then Saturday the 14th. It’s highly likely that My Bloody Valentine was greenlit as an attempt to capitalize on that calendrical coincidence in 1981, hoping to make Harry Warden as much of a household name as Jason Voorhees. The film did not succeed there, but it’s still the first title that comes to mind when someone thinks of Valentine’s Day horror and coalmining horror, which is an impressive double-dip success in its own right.

-Brandon Ledet