One of the most purely joyous moments in our current Movie of the Month, the horned-up Italian romcom Ginger & Cinnamon, is the climactic musical number on the bus where the main couple lip-sync to the Italian pop song “Ta Ra Ta Ta” by 1960s icon Mina. It’s the moment when the film fully blossoms into the proto-Mamma Mia! jukebox musical it’s been teasing for its entire runtime and, thus, plays like more of a major emotional payoff than an out-of-nowhere indulgence. However, it’s a moment that I completely misinterpreted when we first discussed the film. At the time, I believed the big “Ta Ra Ta Ta” dance number to be an homage to the similar romantic conclusions of a typical Bollywood production. That made enough sense to me at the time, given the wistful sitars that pepper the soundtrack and the film’s general scatterbrained approach to eclectic musical tastes: Boy George, Wire, The Village People, Saturday morning cartoon theme songs, etc. I was wrong, though. That climactic dance number was meant as an homage to an entirely different film genre: the musicarello.
Instigated by the 1958 musical comedy Regazzi del Juke-Box (directed by Lucio Fulci, who would later become infamous in the sleazy world of gialli), the musicarello was an Italian genre of rock n’ roll pictures meant to exploit teenage culture & promote rising pop acts. Combining the rebellious teenage energy of Roger Corman’s drive-in era with the variety show rock performances of television programs like Ed Sullivan & American Bandstand, musicarelli were mostly irreverent slapstick comedies that enabled youngsters to see their favorite pop groups on the big screen in proto-MTV music videos. It was a shamelessly commercial version of teenage rebellion, one that’s lightly anti-conformist & anti-bourgeois messaging did not survive the more radicalized politics of the late 1960s. Ginger & Cinnamon’s climactic homage to miscarello tradition would have been a distinctly nostalgic indulgence, then, which lines up perfectly with its main character’s nostalgia for Saturday morning cartoons & club music from the 1980s. It’s the exact kind of outdated fluff entertainment that would have been in heavy rotation on Italian television when she was a kid.
If I had been more familiar with Italian pop culture of yesteryear, I would have known instantly that the “Ta Ra Ta Ta” sequence was a nod to musicarelli, not Bollywood. That’s because the song choice of a Mina tune in particular has strong ties to musicarelli of the 1960s, so that any Italian Woman Of A Certain Age would have recognized the reference. Mina was famous in Italy (and internationally) for many reasons. Her three-octave vocal range as a soprano made her a standout in her field. Her public image as “an emancipated woman” and the mistress to a married man made her a popular topic for tabloid coverage. Her rambunctious stage presence and predilection for song topics like sex, religion, and (in “Ta Ra Ta Ta”) smoking cigarettes earned her the nickname The Queen of Screams. However, one of the biggest boosters for Mina’s career were her starring roles in musicarelli. Mina performed her 60s pop tunes in over a dozen musicarello titles, making her one of the most popular figures in one of Italy’s most popular film genres. Unfortunately, I can’t find any musicarelli featuring Mina available with an English translation in the US, but thankfully there’s plenty performances from them hosted on sites like YouTube.
Below are a few of my favorite Mina musicarello performances that are available on YouTube, a 60s rock ‘n roll primer I wish I had discovered before we discussed our Movie of the Month.
1. “Ta Ra Ta Ta” from Totò Ye Ye (1967)
2. “Mandalo giu” from Pere amore per magia (1967)
3. “Nessuno” from Howlers of the Dock (1960)
4. “Tintarella di Luna” from Juke box – Urli d’amore (1959)
5. “Io bacio… tu baci” from Io bacio… tu baci (1961)