It may seem like we’re not far enough past the 2010s for the decade’s distinguishing cultural markers to be fully clear in the rearview, but recently returning to pop media from that time has convinced me it’s been long enough.  They’re especially clear when watching episodes of reality TV shows from a decade ago, where the dated fashions & attitudes of the 2010s are already vividly distinct.  You don’t have to be a freak like me to find those cultural timestamps in old episodes of Top Chef or Total Divas, though.  Those shows are meant to be disposable fluff, not anthropological time capsules.  Look instead to the 2014 road-trip thriller The Rover, which was only released ten years ago and already feels like it was made on another planet.  A somber, stylish revenge mission set in Mad Max’s near-future Australia, The Rover should still feel like a relatively fresh take on a road-worn template, but it’s already coated with a thick layer of dust from the past decade of pop culture progress.  A lot’s changed since we first cracked open a new decade, which is surprising considering that most of us spent the first couple years of the 2020s in a state of domestic stasis, avoiding the outside world.

Following an intentionally vague global economic collapse, Guy Pearce solemnly spends his days in the Australian heat drinking hard liquor and neglecting to shave.  His lonely, self-destructive routine is disrupted when his car is stolen by a small gang of reprobates, giving him an excuse to be destructive towards someone else for a change.  The only lead on his stolen car is an injured member of the gang left to die in the road, played by Robert Pattinson.  The two men reluctantly bond on a road trip towards dual, parallel acts of revenge: one for stolen property, one for heartless abandonment.  The most readily apparent way the pop culture landscape has changed since The Rover‘s initial release is that this kind of relentless post-apocalyptic trudge is no longer as overly prevalent now as it was in the early 2010s, when it would have competed with titles like Take Shelter, Snowpiercer, These Final Hours, The Book of Eli, The Road, Mad Max: Fury Road, World War Z, The Walking Dead, and so on.  It had a hard time standing out in that crowded field even though it’s more committed than most to distinguish itself with bleak tones and off-kilter character quirks (including an extensive sequence of Pattinson mumbling “Pretty Girl Rock” to himself that felt custom-designed for a David Ehrlich countdown video).  That’s not the only thing that’s changed, though.

I assume The Rover was initially compared to the in-over-his-head antihero plot of Blue Ruin (since there’s a lot of crossover in the small group of movie obsessives who’d happen to catch both titles), given Pearce’s blatant lack of a Taken-style “set of skills” that would make him suitable to fight off a gang of thugs as a lone wolf.  He’s just an ordinary man who happens to be extraordinarily angry about the theft of his car.  At this point on the cultural timeline, though, no revenge mission movie can get by without being unfairly compared to John Wick, which was released just one year later.  It’s unlikely that The Rover & John Wick would’ve been directly compared at the time, but John Wick has since set a definitive template for modern revengers that The Rover happens to fit into: stories about ultra-violent heroes overcorrecting seemingly petty wrongs.  Usually that means slaughtered pets (the dog in John Wick, the pig in Pig, the bees in The Beekeeper, etc). In The Rover‘s case, it’s a stolen, unremarkable sedan that leads to a bloody body-count. Of course, there’s always a deeper well of Trauma hidden under those surface-level revenge missions, but the macho brutes at the center can only express themselves through Violence so it takes a while to gather the details.  When Pearce finally confesses what awful incident broke his moral compass halfway through the picture, it’s not so much a major dramatic reveal as it is one more grim detail passing by in an endless parade.

Something else that’s obviously changed in the past decade is A24’s brand identity as a film distributor. They were already making bold acquisitions like The Rover, Spring Breakers, and Under the Skin in their first year, but they didn’t really become a recognizable, dependable marketing machine until 2015’s The Witch.  It’s impossible to say whether The Rover might have been a hit if it had come out after A24 fully won over the hearts of the coveted Film Bro audience, but it is the exact kind of tough-exterior-soft-interior thriller that appeals to young men of that ilk, so it’s possible.  At the very least, it was better suited for a cult audience than the similarly somber post-apocalyptic tale It Comes At Night, which lucked into a higher level of name recognition by arriving later in the A24 film-bro ascendancy.  Releasing The Rover after Robert Pattinson’s recent turn as Batman couldn’t have hurt on that front either, considering that he was still mostly known as The Guy from Twilight in 2014.  By now, anyone paying attention knows that Pattinson is a talented actor with good taste for adventurous projects, but the combination of this & Cosmopolis were only the early signs that was the case (to the measly dozens of people who saw them in initial release).  The Rover is very much a film of its time, to its peril.  Its distinctive virtues are just as apparent to a 2020s set of eyes as the difference between the current Women’s Division of the WWE vs the Divas division of the 2010s, which you can now plainly see in any random episode of Total Divas but was a lot more difficult to parse in the thick of it.

-Brandon Ledet