In the 2000s, Kiyoshi Kurosawa captured the sinister liminality of the early Internet in his online ghost story Pulse. Two decades later, Kurosawa’s Cloud meets the Internet where it currently is in the 2020s: crassly capitalistic and decidedly non-mysterious. Instead of promising a new digital frontier where humanity can diverge from its corporeal form into something new & vaguely defined (and, thus, horrific), the Internet is now just another point of sale for banal, capitalist trade. It’s all empty opportunism as far as the mouse can click, leaving us selfish, isolated, and misanthropic in a competitive market of products instead of ideas. As a result, Kurosawa’s latest rumination on the Nature of the Internet is flatter & hollower that it is imaginative or atmospheric, but the implications of what living online has done to our souls are just as scary as they were in the temporal snapshot of aughts-era online culture in Pulse.
Premiering locally at the horror-leaning Overlook Film Festival, Cloud asks a truly scary question: What if online flamewars became physical, literal, and consequential? It turns out they’d still be at least a little bit silly and a lotta bit pathetic. Masaki Suda stars as a shameless online retailer who buys limited-supply products at wholesale prices en masse to deplete supplies so that he can resell them to desperate buyers at extortionist prices. Think of the pricks who force concerts to immediately, artificially sell out on Ticketmaster for personal profit, and you get the gist. It’s easy to screw his buyers over from the safety of online anonymity, but things turn violent when those buyers band together to get revenge on him in the meat space — threatening to live-stream his torture as retribution for his crimes. Only, even that vigilante organization has been disjointed by the selfishness of online culture, causing them to squabble & fall apart instead of acting as a collective. Deadly slapstick violence ensues.
The flat, digital cinematography of Cloud, combined with the slow escalation of its daylit absurdism, is more reminiscent of Kurosawa’s sci-fi satire Doppelganger than something as moody & menacing as Pulse. As with several other Kurosawa stories, it all culminates in a warehouse shootout, leaving practically everyone dead on the concrete as victims of capitalist violence. It isn’t until Kurosawa pushes past that banal, real-world violence into something more immensely, supernaturally evil in the final coda that the entire picture comes together. Cloud is a slow build to a loud, buffoonish conclusion, followed by a moment of “What have we become?” existential crisis. It’s the kind of movie that only becomes more thematically complex & darkly hilarious the longer you dwell on it after the credits roll. Some of that dwelling is extratextual too, given that its current festival-circuit rollout has been compromised by the film being leaked in its entirety via a Twitter link for brief online clout — the exact kind of selfish, misanthropic behavior that the film satirizes.
-Brandon Ledet


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