Do movies ever premiere on airplanes? I’ve occasionally seen ads from airlines proudly declaring that they are the exclusive in-flight entertainment home for a recent theatrical release, as if there’s a customer base out there willing to book a flight on Delta instead of Southwest specifically so they can watch Predator: Badlands on the back of a headrest. Has that kind of competitive bidding on fresh in-flight content created enough of a market to support direct-to-headrest film productions, though? Could it possibly be lucrative for a traditional Hollywood movie to skip theaters entirely and instead exclusively premiere as in-flight entertainment? I ask this having just watched the supernatural romcom Eternity, which drifted quietly through American multiplexes without much fanfare but will soon make for a major crowd-pleaser as an in-flight movie selection. It’s cute, harmless, weightless, and just overall pleasant enough to make a long fight go down smooth, already evaporating from you brain by the time you walk to baggage claim.

Miles Teller & Elizabeth Olsen star as an elderly suburban couple who die within a week of each other, rematerializing as their younger, happier selves in a Limbo-like eternity. Their decades of functional but unexciting marriage are threatened to be undermined by the return intrusion of Olsen’s first husband: a noble war hero hunk played by Callum Turner, who died tragically young. Now, she has a short span of time to choose between which of her two deceased beaus to spend her eternity with, essentially choosing between bright romantic spark and long-term marital comfort. Despite all of the supernatural shenanigans that distract from the competition between her two love interests, it’s a fairly straightforward romcom dynamic, which the movie openly acknowledges by having one of the two competing husbands rush to the train station to stop her from leaving at the climax. There isn’t even much tension in guessing which of the two men she’ll ultimately choose, not if you keep in mind that hot people don’t write movies; they just star in them. Of course the more nebbish Teller is inevitably going to be selected as Olsen’s prize; no hunky Turners were invited to the writers’ room.

If Eternity has any major flaws that keep it from rising above standard-issue romcom fluff, it’s all in the casting. Miles Teller simply isn’t enough of a certified uggo to contrast Callum Turner, whose main selling point appears to be that he is tall. We’re told by the script that Turner is as handsome as Montgomery Clift, but we can clearly see that is not the case, so he plays the stand-in idea of Montgomery Clift instead of the real deal. Olsen is also a kind of symbolic stand-in, playing the torn-between-two-hunks heroine with just enough blank-slate blandness that anyone watching from home (or, ideally, from the plane) can imagine themselves in her place without being distracted by the distinguishing specifics of her character. The only signs of life among the main cast are in the comic-relief pair of “Afterlife Coordinators” played by Jon Early and Da’Vine Joy Randolph, who are employed by the unseen corporate gods of Limbo to talk this trio of lost souls into one afterlife or another as if they’re hurriedly selling timeshares out of a brochure. They’re funny, but not too funny. Nothing about the movie is too anything, presumably by design.

A24 is reportedly looking to upscale their in-studio productions to reach a wider market, recently trying their hands at the big-budget war thriller with Warfare, the movie-star sports drama with The Smashing Machine, and the period-piece Oscar player with Marty Supreme, with other mainstream audience ploys to come. I have to wonder how much the greenlighting of Eternity was influenced by that boardroom conversation. Was its marketing potential as a surefire in-flight entertainment favorite part of the justification behind that decision? The movie largely feels like it’s set in the liminal corporate spaces of an airport lounge & bar, with Early & Randolph’s afterlife realtors costumed as retro flight attendants. My only other theory on the initial pitch for the film’s commercial appeal is that it would make a great backdoor sitcom pilot, since Olsen gets to briefly taste-test different afterlives with her potential forever-husbands as she debates which eternity to settle into. There’s some brief magical twee whimsy in her climactic sprint between those worlds as she defies the laws of Limbo to reunite with her true love that recalls previous work from hipster auteurs in the A24 mold: Michel Gondry, Julio Torres, Girl Asleep‘s Rosemary Myers, etc. There just isn’t enough budget to fully flesh out the idea, though, so it ends up being a proof-of-concept sketch for a potential Good Place-style supernatural sitcom, coming soon to an Apple TV console near you. In the meantime, enjoy this low-stakes, low-emotions romcom set at the edges of those infinite-possibility worlds, for now boiled down to simple-concept settings: mountains, beach, train station, etc. And if you can, go ahead and pair it with a complementary ginger ale and a single-serving pack of pretzels — the way it was clearly meant to be seen.

-Brandon Ledet