There are two things that can quickly win me over to enjoying an otherwise mediocre movie: a cool-looking monster and a go-for-broke ending. Thankfully, the new found-footage cryptid horror Frogman has both. Based on real-life legends of a half-human, half-frog mutant who wields a magic sparkler wand in the woods outside of Loveland, Ohio, Frogman gets away with a lot of time-wasting bullshit just by delivering on an adorable creature design, lovingly rendered as a rubber-suit monster. The titular Frogman appears early in flashback camcorder footage from the late-90s, assuring the audience that this is not exactly a Blair Witch Project or Willow Creek situation where the monster will go entirely unseen. He’s around, and he’s so dang cute that you can’t wait to spend more time with him. Unfortunately, the movie then makes you wait a full hour to return to the pleasure of the Loveland Frog’s company, but it does reward your patience by ending on 20 hectic minutes of over-the-top Frogman action, adding to the cryptid’s lore by dreaming up a frogperson death cult who worship the wizardly beast and offer up their bodies to be merged with his froggy DNA. It’s entirely possible to roll your eyes through a majority of the film’s runtime and still get excited by the concluding title card warning that “Frogman is still out there,” teasing a potential sequel. Any time spent with Frogman is time well spent.
While Frogman does not mimic Blair Witch & Willow Creek‘s withholding of an onscreen monster, it mimics everything else about their narrative structure, often reading like a copy of a copy. A struggling low-fi filmmaker who captured the late-90s camcorder footage of Frogman as a child (Nathan Tymoshuk) returns to Loveland to prove wrong all the haters & doubters of the “Hey guys” YouTube commentariat who mock the credibility of his sighting. He brings along two friends who also don’t take the existence of Frogman seriously but are still excited about the idea of making a movie (Chelsey Grant as an insufferably corny actress who’s road-testing a hack Southern Belle stock character named Norma Jean Wynette, and Benny Barrett as an aspiring cinematographer who constantly complains about “losing light” even though he shoots every single interaction backlit & out of focus on an ancient camcorder). The friend-dynamic drama between that central trio is autopilot found-footage filmmaking, but things pick up quick once they start interacting with the local yokels of Loveland. The amount of true believers who are deadly serious about Frogman give the wayward crew the creeps, then the wizardly Frogman’s “telekinetic interference” with the shoot throws the project into chaos, trapping them in a deadly game of hide-and-seek with a bloodthirsty frog cult. So, while Frogman is not always ribbeting, given enough time it is plenty ribbiculous.
If there’s anything new that Frogman brings to the found-footage horror canon, it’s all contained in its ending and in its monster. The titular rubber-suited Frogman looks great and—defying found-footage tradition—does not kill every single character who lays eyes on him, which means the movie has to find a new way to end its story that doesn’t just mindlessly echo the exact beats of Blair Witch. Otherwise, Frogman is most recommendable as regional cinema. Recalling Matt Farley’s modern small-town cryptid classic Don’t Let the Riverbeast Get You!, there’s something charming about Frogman’s extremely local sensibilities in the quest to put Loveland, Ohio on the map by promoting the existence of its resident cryptid; the only shame is that nothing in the movie is half as funny nor as surprising as any random page of a Matt Farley script. Still, Frogman excels as a tourism ad for the city, which just adopted the Loveland Frog as its official mascot in 2023, after nearly seven decades of reported sightings. Even when I was bored with the interpersonal drama between the central mockumentary crew, I was still delighted by the Frogman merch they found in their interrogation of the Loveland citizenry: a sign that reads “Frog parking only; violators will be toad” and t-shirts with slogans like “Frog around and find out” or “M.I.L.F. (Man I Love Frogman)”. It made me want to travel to Loveland just to visit the gift shop.
-Brandon Ledet




