Like many bored, frugal Americans, I recently dragged myself out of the house on National Cinema Day to take advantage of the newly invented corporate holiday’s adverised movie ticket price of $4. I very much appreciated the discount, just as I appreciate local theaters’ weekly $6 ticket deals on Tuesdays. On the audience’s end, it’s nice to feel like we’re scoring a bargain; on theaters’ end, it’s a smart ploy to lure us through the door to buy the popcorn & cocktails that actually drive profits. On both sides, it was just a great excuse to hide from the heat on what turned out to be the hottest day in the history of recorded temperatures in New Orleans (so far!). What I couldn’t get over while sweating my way through The Broad Theater’s parking lot, though, was the genius of stoking ticket sales during such a low tide of new, exciting releases. Besides the promise of central air-conditioning, there just wasn’t much on The Broad’s marquee that looked like it would pull in a huge crowd without the $4 ticket deal. Barbie & Black Beetle were the blockbusters on offer, neither of which were in their first-weekend rush; Passages & Landscape with Invisible Hand were their smaller, artsier counterbalance, neither of which are especially attention-grabby outside a small circle of media obsessives who know the names Cory Finley & Ira Sachs. And so that left room on the marquee for the true heroes of the day: a restoration of the four-hour French New Wave manboy autopsy The Mother and the Whore and an opportunistic re-release of Emma Seligman’s stress-nightmare comedy Shiva Baby, working up some enthusiasm for the following week’s follow-up Bottoms. Early this summer, when there was absolutely nothing of importance or interest to see in local theaters, IP-driven monstrosities like Fast X, Super Mario Bros, and The Little Mermaid clogged up local marquees for months, leaving us in a stagnant cultural dead zone. By National Cinema Day, theaters & distributors had figured out the perfect way to fill that cultural void: robust repertory programming.
Truth be told, August’s best repertory re-release had already left theaters by National Cinema Day, but I made time to catch it at The Broad earlier that week on a $6 Tuesday deal. A new digital restoration of Park Chan-wook’s international breakout Oldboy was re-released nationwide by the hip cinema distributor Neon last month, commemorating the film’s 20th anniversary. That’s two whole decades of college-freshmen edgelords daring each other to watch this Totally Badass, Totally Fucked Up revenge thriller over a case of the cheapest beer that’s ever been swallowed. And since I was a college freshman around when Oldboy first hit DVD myself, it’s incredible that I had never seen it before its prestigious victory lap this August, enjoying the afterglow of Park’s more refined, acclaimed works like The Handmaiden & Decision to Leave. My friend group just happened to get our grubby, beer-clutching hands on other edgelord starter-pack films of the 2000s instead: American Psycho, Requiem for a Dream, Suicide Club, Ichi the Killer, etc. However, I am a movie nerd with an internet connection, so I have absorbed plenty of the details & circumstances of the sex & violence in Oldboy over the past couple decades of “You’ve got to see this fucked up movie!” cultural osmosis, to the point where I wasn’t sure what was left to be discovered by finally watching it once its re-release arrived at my nearest theater. I mostly showed up to watch Oldboy out of solemn duty as a Cult Cinema enthusiast needing to mark a major 2000s title off my checklist. So, given how familiar I felt with its major bullet points (and hammer holes), I was shocked by how well the mystery aspect of the movie worked for me as a new viewer. Just like its reformed shitbag protagonist, I really wanted to know the whos & whys behind the elaborate torture schemes. Unlike the titular oldboy, though, I was fully aware of how much we’d have to suffer to get to those answers.
As a digital “restoration”, the new Oldboy release is not some revelatory visual experience; this is not Criterion cleaning up & hyper-saturating a Technicolor marvel like The Red Shoes. Neon’s Oldboy scan still looks stuck in the mid-00s, and it’s much more likely to impress a longtime devotee who’s used to screening it on a cathode-ray TV than a first-time viewer. Its overt aughtsiness is integral to its prominence in the pop culture canon, though, so it’s for the best that it still looks of its time. Its sickly fluorescent lighting is true to the aesthetics of American torture porn in that era—typified by Saw & Hostel—while its absurdly convoluted plot mechanics recall the grander, elevated European torture porn of the time: Martyrs, Calvaire, Inside, etc. Oh Dae-Su (Choi Min-sik) may have been imprisoned & tormented in a small cell outside of time for fifteen grueling years, but he’s allowed a window to the outside world in a small motel-style television, where he consumes early-aughts pop culture & news coverage like oxygen entering his lungs. Once “freed,” he’s equipped with a 2000s-vintage flip phone, a pay-by-the-hour internet cafe, and a rudimentary video chat platform that doesn’t yet stream audio. Of course, he hasn’t really been freed at all, as the mysterious tormenter behind his imprisonment uses these wicked tools of the early internet to imprison him in a slightly larger cell (the massive city of Seoul instead of just one room inside it). He’s trapped by the lack of reasoning behind his torment and the mysterious face responsible for it, given five days to solve the puzzle and secure his revenge before the punishment gets even more severe. The audience knows he’s being played with like a half-dead mouse, but it takes a while to find the cat who’s batting him around, and it takes even longer to figure out why that cat hasn’t gotten bored of him yet.
Maybe I’m wrong about that. Maybe all audiences everywhere already know every beat of Oldboy, and I was the last genre gobbler around who could enter the theater without knowing exactly where its twisty story is going. After so many years of dorm room canonization, it wouldn’t be surprising if there were no surprises left in Oldboy for the uninitiated. I hadn’t seen it, nor read its comic book source material, nor spoiled myself with its 2010s Spike Lee remake, and even I already felt like I had its iconic hallway fight scene and the grimiest details of the final villain’s speech committed to memory. It was a joy to squirm along with fellow in-the-flesh moviegoers during its scenes of covert incest & unflinching dental gore, though, and I was surprised by how much I cared about the motivation behind those grotesqueries beyond their shock-value novelty. In fact, I skipped out on seeing a personal-favorite cult classic I’ve seen many times before (but never in a proper theater) to make time for that first-time watch of Oldboy, and I left a satisfied customer; it was up against a 50-year anniversary restoration of the landmark folk horror The Wicker Man that same week. Neon’s re-release of Oldboy appeared to be a successful financial gamble too, surpassing the box office sales of the film’s original run in just a couple weeks. I can only hope that success means more nation-wide repertory programming is on the way, bolstering the couple regular local slots The Prytania clears in its schedule for its Wildwood & Classic Movies series. The Broad is pretty great about picking these releases up when they’re offered by distributors, which is how I’ve gotten to see other, obscurer cult classics like The Doom Generation, Funeral Parade of Roses, and The Last Movie for the first time in a proper theater. It’s a rare treat that’s getting a lot less rare, and I hope that it becomes the go-to move when padding out release schedules during the leaner months on the theatrical release calendar. It would certainly lure me in to buy more cocktails & popcorn, whatever keeps the projectors on.
-Brandon Ledet









