I understand why a lot of people are immediately turned off by intentionally “bad” movies. Forced, manufactured camp value can often feel cheap & disingenuous, especially when the filmmaking it supports aims lazily low in its overall sense of ambition. Accusations of taking the low road and making an intentionally “bad” movie are certain to accompany Anna Biller’s erotic horror comedy The Love Witch, but the film is far from lazy in its ambition & attention to craft. The Love Witch carefully recalls the cheap sets, rear projections, absurdly stilted dialogue, and half-hearted attempts at sophisticated smut of many erotic horror B-pictures of the 60s & 70s. Biller doesn’t rely solely on easy humor & cinematic nostalgia to make this schlocky throwback worthwhile, however. Besides writing, directing, and editing The Love Witch, Biller is also credited with the film’s set & costume design. She exhibits a godlike control over her visual palette, crafting an intricately detailed work packed with occult paintings, pentagrams, potions, candles, jars, lingerie, and intensely-colored make-up. She elevates the depths of lazily decorated schlock to a new high standard of meticulous visual artistry, a kind of personalized, auteurist ambition that’s often missing from “bad”-on-purpose cinema. More importantly, though, Biller uses this backwards gaze into the B-picture abyss to reappropriate traditionally misogynist modes of genre filmmaking for a fresh, fiercely feminist purpose. The Love Witch is more than a comedic exercise in camp-minded nostalgia; it’s also a beautiful art piece with an unforgiving political bent.
Samantha Robinson stars as Elaine, the titular witch, who finds herself in constant trouble with the law for her deadly seduction of men. Elaine uses “love potions” & “sex magic” to lure men into her dangerous web of lust & overwhelming devotion. She doesn’t exactly murder her suitors & side flings in cold blood. Rather, the men she seduces just aren’t physically or spiritually capable of handling the immense pressure of true love & genuine emotion that accompanies her supernatural mode of romance. Their bodies crumble while trying to reconcile a basic human experience the women around them handle with grace on a daily basis. The Love Witch airdrops legitimate feminist criticism into its cartoonish narrative in this way. There’s plenty of inane banter played for laughs, like when Elaine babbles about “parapsychology” or explains that she first wanted to become a witch because she “wanted to have magical powers.” What’s striking, though, is the way these camp cinema callbacks are interrupted by lines like, “Men are very fragile. They can get crushed down if you assert yourself in any way,” and “You sound as if you’ve been brainwashed by the patriarchy.” The Love Witch filters modern feminist ideology, particularly in relation to heterosexual power dynamics, through old modes of occultist erotica & vaguely goth burlesque to craft the ultimate post-modern camp cinema experience. Biller establishes herself as not only a stylist & a makeshift schlock historian, but also a sly political thinker and a no-fucks-given badass with a bone to pick, which is more than you’d typically expect with an intentionally “bad” movie about witchcraft & strippers.
The Love Witch plays like a restoration of the best camp film you’ve never heard of, one where time-traveling cellphones & feminist ideology appear as if they’re a natural part of the territory. The film is eerily accurate in its dedication to recreating cheap horror erotica, right down to the awkward dead space that punctuates each line of dialogue & the over-use of goofy lighting tricks to evoke its love potion psychedelia. It plays exceedingly well with a crowd; the raucous audience I saw it with was enthusiastic and treated it like a midnight movie despite it being an early evening screening. Beneath all of the film’s gloriously bad visual art, eye-melting costume design, and absurdly overstated dialogue, however, it’s a surprisingly dark, quietly angry political piece. The men of The Love Witch range from selfish crybabies & power-hungry rapists and the way the film undercuts & subverts their privilege & control is surprisingly pointed for something so deliberately silly & narratively slight. Mixing in a little sugar to sweeten the medicine, the film appears to be an intentional exercise in dimwitted, oversexed schlock, but that “so bad it’s good” facade is only one layer to a work that’s much more visually & politically fascinating than it initially appears to be.