One of my favorite filmmaking trends over the past decade has been how the visual gimmickry of found-footage horror has kept up with the evolving user interface of social media platforms & personal tech. The way Unfriended documents late nights on Skype, how Sickhouse reimagines The Blair Witch Project as a series of Snapchat posts, or how Cam turns an OnlyFans camgirl session into a surrealist nightmare have all been uniquely fascinating to me, among other examples. The one major social media platform I’ve never seen a horror film tackle through this evolving gimmick is Twitter. This immediately makes sense, as the mostly text-based platform isn’t especially suited to the visual medium of cinema the way, say, CandyCrush or Instagram or a Facebook timeline are. Still, you’d think some gimmicky schlock horror would have tried to make a spooky Twitter feed movie by now (even if I’d be the only opening weekend audience they could pull).
I did happen to find a movie that adapts the feel of scrolling through a Twitter feed into its in-the-moment narrative; it just happened to be in an entirely different genre. Mary is Happy, Mary is Happy. is a Thai coming-of-age drama about a listless teenage girl’s uneventful senior year of high school. Its narrative and dialogue were directly adapted from 410 consecutive tweets on an anonymous teen girl’s Twitter account, credited to @marylony. It’s an experimental work in some ways, allowing the jarring tonal shifts of reading a Twitter feed from bottom to top to dictate its moment-to-moment whims, but it somehow never spirals out into total mayhem. For the most part, the film plays like any other high school indie drama about teen-girl boredom & ennui. It just frequently interrupts that familiar tone & setting with the out-of-left field topics of its Twitter account source material, establishing a kind of minimalist absurdism that feels very reminiscent of early-era Twitter, when the site was mostly a platform for users to publish passing thoughts, no matter how inane (as opposed to now, where it’s more of a tool for self-promotion & political mobilization).
The referenced tweets from the @marylony account appear onscreen as if they were Silent Era title cards, punctuated by the clacking sounds of a desktop keyboard. Many of these dispatches from a teen girl’s mind are motivational platitudes like “Stand your ground”, “Practice leads to improvement”, and “Everything takes time” – lofty sentiments that help the titular Mary get through the boredom of a typical school day, but don’t mean much to the audience that trails behind her. Others have a more literal, immediate effect on the plot. When Mary muses out of boredom “I want a jellyfish” in a tweet, a FedEx package instantly arrives on her doorstep. When she writes “So lucky” she stumbles upon a duffle bag full of cash. When she mysteriously tweets “Today in France” she’s suddenly moping about Paris instead of her Thai boarding school, no questions asked. The film mostly sticks to a low-key, low-energy mode of absurdism, though, not taking the bait when tweets like “I’m living in multiple realms” or “Is my heart large enough for the world?” invite a Michel Gondry-scale twee fantasy tangent that the film’s budget and high school drama boundaries can’t afford.
I love that writer-director Nawapol Thamrongrattanarit experimented with how to adapt the look & feel of a Twitter feed into cinematic language, even if he did so outside my beloved Evil Tech horror subgenre. Mary is Happy, Mary is Happy. has no real overriding conflicts or excitement to it outside that central experiment. We mostly watch a sweet, average high school senior navigate low-stakes romantic crushes, yearbook committee deadlines, and authoritarian school administrators in an effort to fill her days. It’s the exact kind of nothing-going-on adolescent boredom that would inspire someone to spend all day on Twitter, broadcasting every errant thought out into the void in hopes that a resulting notification would spark some much-needed dopamine. The only fault with the film, really, is that it’s over two hours long, which is pushing how much listless teenage melancholy anyone can pay full attention to in one sitting. I enjoyed the movie a great deal as a lighthearted narrative experiment, but if it were closer to the 70-80min range I might be totally swooning over it as an Online Cinema masterpiece.