The two things I dislike & distrust most about 1970s grindhouse genre cheapies are the rampant depictions of sexual assault and the lethargic, stoney-baloney pacing. I Drink Your Blood suffers from both, yet the movie charmed me anyway. For all the exploitative & energetic faults I can find in the film as a supposed shock-a-minute gore fest, it’s just too gleefully & gloriously trashy on a conceptual level for me to disregard its merits. A nasty grindhouse gross-out about rabid, Satanic hippie cannibals chowing down on the God-fearing folks of a town just like yours, I Drink Your Blood is perfectly calibrated midnight fare. Even my complaints about its pacing & careless sexual assault issues are more endemic to the era of its genre than indicative of its strengths as an isolated picture; the rape occurs off-screen, not at all played for titillation, and the slow pace allows breathing room for a rowdy public screening party atmosphere (that I was likely missing out on by watching the film alone on my couch via Kanopy). This is one of those curios that’s commendable for the audacity of its own existence, especially considering its ludicrous premise and the extremity of its apparent politics—a movie that’s most entertaining for the disbelief that your watching it all, that it was ever made or distributed.
Satan-worshipping hippies invade a small town, planning to stage sacrificial rituals in the nearby woods. They brutalize & rape eavesdroppers, laugh in the face of local children & elderly, and tiptoe toward graduating from animal sacrifices to their Dark Lord to human ones. Fed up with the adults around him’s unwillingness to confront these youth culture reprobates, a child plans to rid his town of the hippie scum by feeding them meat pies he injects with rabies-infected dog blood. The plan backfires, as the hippies foam at the mouth and become crazed cannibals, eating everyone they can get their mouths on, spreading rabies to survivors. The result is the mayhem typical to a zombie outbreak, with the red acrylic stage blood of most grindhouse productions bathing the town as lives, limbs, and infected rats are liberally strewn about. The rabies is also spread through the hippies’ shameless sexual exploits (such as banging an entire crew of construction workers at once), recalling early stirrings of Cronenberg freak-outs like Shivers. You could probably also track the film as an influence on other mania-driven horrors like George Romero’s The Crazies, Sion Sono’s Suicide Club, and even the recent Nic Cage pic Mom & Dad, but ultimately it feels very much like a product of its time, just another batshit insane drive-in horror of the grindhouse era.
Nothing demonstrates I Drink Your Blood’s quality of being of its time quite like the film’s connection to the Manson Family murders. Less than a year after the infamous slaughter of Sharon Tate & house guests, this film shamelessly exploited the public’s fear of acid-dropping, Satan worshipping hippies by making the entire Free Love moment look like a cover for the hedonistic violence that was secretly driving the counterculture. It even makes hippies’ perceived egalitarian racial politics out to be something oddly sinister, with widely varied ethnicities represented among the cannibals’ ranks exaggerated as if they were gangs from The Warriors. And just in case you don’t connect the dots between those killer hippie scum and the killer hippies in the newspapers, the cannibals in the film write “PIG” in lipstick on their first human sacrifice’s stomach, one of the more widely-shared lurid details from the Sharon Tate tragedy, I Drink Your Blood attempts to scare audiences with alarmist depictions of youths gone out of control, the same tactic exploited in later cult pictures like Class of 1999. The irony, of course, is that most of the audience for these shock-a-minute genre pictures is the youth of the day, so that they always play as a kind of perverse, tongue-in-cheek parody of that alarmism.
Despite all of I Drink Your Blood’s shoddiness in craft and laughable attacks on the ills of youth culture & peace-loving (read: Satan-worshipping) hippiedom, the film is still grimy enough to be genuinely upsetting. Its characters’ hyperviolent LSD freak-outs are never accompanied by goofball hallucinatory imagery — instead manifesting as frustrated, sweaty intensity & wide-eyed madness. Even before the LSD or rabies kicks in, the hippies are already at least a little terrifying, especially as they maniacally chase rats out of their new squat with early signs of bloodlust. That mood-setter makes the eventual rabid hippie mayhem feel like a plague of rats spreading through small-town America – a grotesquely reductive, Conservative view of the times (hilariously so). There’s an authenticity to that viewpoint too, as even the crew of this production had territorial fights with the residents of the small town where they filmed, uptight folks who did not want their kind around. I could lie & say that this genuinely disturbing grime & historical context are what makes the film worth a watch, but the truth is that those are just lagniappe textures to the movie’s true bread & rabid dog’s blood-injected butter: the absurdity of its premise. Like most grindhouse fare, this is a movie that’s largely entertaining for its over-the-top conceptual indulgences, something you have to tolerate a little moral unease & impatience to fully appreciate.