How far can costuming & production design alone carry a movie for you? I don’t know that I’ve ever had those two metrics tested to a further extreme for me personally than they were in the recent low-budget indie drama Daddy Issues, which is majorly flawed as a complete picture, but continually fascinating to look at. This is a kind of pastels-tinted Instagram Era erotic thriller for the Gen-Z set. It hits my exact sweet spot in its melted ice-cream makeup & costume design and in its horned-up fixation on Social Media, but its subprofessional dialogue & performances are cringey enough that I can’t readily recommend it to anyone else. At least, I can’t without knowing how much of a well-applied pink pastel eye shadow or an infantilized baby-blue sex dungeon means to you – since the film doesn’t offer much else to chew on.
This is a delayed coming-of-age melodrama for a young 20-something who still lives with her parents in her pastels & glitter-coated childhood bedroom in Los Angeles, unable to move on with her life because she cannot afford her dream art college program in Italy. She’s somewhat broken out of this rut in a Gen-Z wish-fulfillment fantasy sequence where her #1 Instagram crush takes her under their wing as a lover & an artistic collaborator. The two women—Insta-famous fashion designer & Deviant Art-level webcomic cartoonist—settle into a fairy tale routine of wholesome queer bliss as young artists in love, but the fantasy is short-lived. It turns out the Insta crush our cartoonishly naïve protagonist is “cybersessed” with has an undisclosed side hustle as a sex worker for an older man with an age-regression Sugar Baby kink. The twisty details of this revelation blow up their romantic tryst in a spectacular meltdown of hurt feelings & psychosexual discomforts, almost all revolving around their titular daddy issues as young women with far-less-than-perfect familial backgrounds.
The main hurdle in appreciating Daddy Issues on its own terms is that it’s much more in tune with the mildly eroticized melodrama of a Lifetime Original Movie than it is with the tense atmospheric horniness of a proper erotic thriller. This same combination of high-femme art design and dangerously horned-up cyber-romances has been achieved much more convincingly in recent titles like Cam, Nerve, and Braid. Here, the shocking love-triangle revelations and awkward vocalizations of Very Online queer-theory speak feels like an alternate dimension (or perhaps a glimpse of the future) where Lifetime Movies are designed for young people who’re always staring at their phones, as opposed to the Boomers & Gen-X’rs who love to complain about how young people are always staring at their phones. It’s over-lit & devoid of any atmospheric tension, like a Disney Channel: After Dark feature that was allowed to include strap-on sex & mid-coitus choking in its thin, immature melodrama. And yet, I was personally compelled throughout on the strengths of its costuming & set design alone, despite obviously being way too old for this shit.
Daddy Issues is a debut feature for director Amara Cash, who clearly as an eye for visual aesthetics even if she’s a little shaky on tone & dramatic tension. Maybe a heftier work with more to chew on in its premise & messaging than this outrageous Dear Abby letter plot might lead her to make better work in the future. Then again, maybe, from a Gen-Z sensibility standpoint, she’s already doing perfectly fine as is. Our own Millennial-flavored version of this erotic melodrama schlock fueled hundreds of episodes of MTV’s Undressed in the early 00s, after all, and I watched every single one I could sneak past my parents on late-night cable. Why shouldn’t the next set of horned-up indoor kids get their own generational update to The Red Shoe Diaries to keep that time-honored tradition alive? If nothing else, their superior D.I.Y. fashion sense has earned them the indulgence.