john krasinski

Defining “A24 Horror”

/ swampflix / 21 Comments

By now, I hope everyone’s learned to call bullshit whenever they hear the term “elevated horror.” Audiences who checked out from the genre back in the dismal days of the torture-happy, nu-metal scored 2000s might have to do mental gymnastics to justify enjoying high-profile entries into a canon they’ve deliberately chosen to ignore in the years since, but anyone who’s been paying attention in the last decade knows that the days of the genre being defined by Saw & Hostel sequels are long behind us (well, mostly). Horror has been enjoying a huge creative upswing in recent years, offering young & hungry directors room to experiment in a creative medium that has a built-in commercial potential, an increasing rarity outside the $100+ mil blockbuster landscape. Some lingering genre-bias held over from past eras of torture porn & slasher sequel exhaustion makes “horror” a dirty word in some critical circles, however, which has been inspiring some people to justify removing the descriptor from titles they believe to be a cut above the norm. This goes beyond labeling any horror film with an attention to atmosphere & craft as “elevated” too. There was an attempt to reframe Get Out as a “social thriller,” an entirely new genre descriptor that willfully ignores that film’s continuation (and subversion) of classic works like Rosemary’s Baby, The Stepford Wives, and the better half of Wes Craven’s catalog. While promoting his recent film A Quiet Place, actor-director John Krasinsky talked down the genre as much as he could, saying he sought to make “a good movie,” not a horror movie, as if those terms were mutually exclusive (not to mention that his film is about as genre-faithful as they come). As these examples pile up (see also: The Babadook, It Follows, The Invitation, Raw, etc.) terms like “elevated horror” have become so widely applied to so many disparate films that they’re entirely useless as descriptors. They’re basically just frustrated admissions that there are horror movies with artistic merit, which, duh.

Something that’s much easier to define is the term “A24 horror,” which has a very specific connotation, but still embodies what people typically mean when they say “elevated horror.” The production/distribution company A24 has consistently attached themselves to some of the film industry’s most exciting creative projects in the last few years, including some of my all-time favorite works in any genre: 20th Century Women, The Florida Project, Good Time, Moonlight, Spring Breakers, etc. Their taste for well-crafted, thematically daring cinema extends to the horror films they distribute as well, works that often fall under the supposed “elevated horror” umbrella. Let’s just assume that when someone says “elevated,” what they mean is “artsy-fartsy”: movies that value atmospheric dread & experiments in craft over traditional horror genre payoffs like masked killers & jump scares. What’s helpful about using “A24 horror” as a lens to discuss this artsy-fartsy horror style is that it narrows down the pile of titles worth discussion. A24 is a small company that only puts out so many titles a year in any genre, but their selection is so specific & consistent that it does have its own distinct, identifiable vibe. So, what are the films of the “A24 horror” canon? The films Tusk & Green Room are a little too traditionalist to qualify, as they deal more in familiar genre payoffs than the atmospheric dread that typically guides A24’s artsy-fartsy style. A Ghost Story, Swiss Army Man, and Life After Beth are all morbid genre deviations that could be described as horror-adjacent, but don’t quite comfortably fit in the genre’s parameters. Similarly, the films Krisha, Ex Machina, Under the Skin, and Enemy all nail the atmospheric dread aspect of the “A24 horror” subgenre, but use that effect outside the confines of strict horror classification, potentially excluding them from the conversation. When we discuss “A24 horror” as a descriptor, then, we’re only really discussing four titles: The Witch, The Blackcoat’s Daughter, It Comes at Night, and Hereditary. Those four titles also happen to be among the best horror films in recent memory.

As a pair, The Witch & The Blackcoat’s Daughter feel like the baseline definition of what “A24 horror” looks & feels like. Both films deal directly in demonic, occultist genre tropes with a very long-established tradition within horror cinema lore, dating at least as far back as Häxan. They also both rely much heavier on dread & tone than the more immediate, tangible payoffs of more commercially-minded horror films like A Quiet Place & IT. What distinguishes them from one another is how A24 chose to distribute them. The Blackcoat’s Daughter had a years-long, troubled road from when it was a film festival darling titled February to its short-lived theatrical run & eventual fade into streaming platform oblivion (which is a shame, because its sound design & visual mood really deserve to be experienced as big & loud as possible). It’s sad to say so, but that’s a fairly standard, appropriate release model for a modern artsy-fartsy picture with limited appeal. Selling The Blackcoat’s Daughter as a wide-release genre picture, as if it were a Blumhouse-produced Purge or Insidious sequel, would have been a little disingenuous, essentially tricking fans of traditional jump scares, monsters, and gore into watching a quietly disturbing art film. That’s exactly what A24 did with The Witch. It may have been Swampflix’s Top Film of 2016, but wide-release horror audiences (generally) hated that film’s artsy-fartsy guts. The exact limited imagination of what horror can be that inspire the genre’s detractors who whip out defensive, apologetic terms like “elevated horror” & “social thriller” also turned supposed horror enthusiasts against The Witch for not delivering the exact genre thrills they expect from wide-release entries in the genre. A24 also sold The Witch as a terrifying spookfest with wide appeal, something I personally appreciated for being able to see it large & loud (with a vocally unappreciative crowd), but left a lot of first-weekend horror audiences feeling ripped-off. It was in that wide divide between artsy-fartsy cinema nerds who appreciated that film’s effective sense of atmospheric dread and pissed-off horror traditionalists who found the film to be a total bore that the “A24 horror” genre was born that very weekend.

If The Witch & The Blackcoat’s Daughter established the “A24 horror” baseline, then the more recent works It Comes at Night & Hereditary have served to test its boundaries. Personally, It Comes at Night is my favorite film of the pair, if not only for its stubborn doubling-down on The Witch’s least commercially appealing impulses. It Comes at Night is a film about dread. More specifically, it’s about a very particular kind of grief & dread that only hits you late at night when you’re unable to fall asleep to relieve the pain of your own oppressive, obsessive thoughts. That’s a daringly abstract villain for a monster movie, which left many audiences pissed, since they were expecting the “it” from the film’s title to be a physically-manifested monster (which is essentially what A Quiet Place turned out to be a year later). Hereditary plays with the opposite end of the “A24 horror” spectrum, lightening up on the atmospheric dread to delve further into its family-in-crisis drama through a tangible, horrifically violent threat, even if a supernatural one. Guess what? Wide audiences still despised it, saddling the film with a D+ CinemaScore for not being “scary” in a traditional, easily identifiable way. A large portion of that reaction is due directly to A24’s marketing, which repeated the often employed claim that Hereditary is “the scariest horror event since The Exorcist” (a tactic last used by Paramount to promote mother!, hilariously). Hereditary is a long, weird journey into bizarrely-expressed themes of grief & familial resentment, which could also be said about It Comes at Night. The difference is that Hereditary is much more accommodating to a wider audience, especially in a go-for-broke third act that delivers the exact genre film thrills traditional horror enthusiasts supposedly want to see, achieved through relentlessly nightmarish imagery. They (mostly) hated it anyway, which is just as much an intrinsic part of “A24 horror” as atmospheric dread at this point.

In just four films, “A24 horror” has become such a distinctly identifiable tone that you can see it echoed in other genre titles A24 never had a hand in releasing: The Neon Demon, Goodnight Mommy, Tale of Tales, etc. Calling these works “elevated horror” is an insult to just as worthy genre entries that don’t focus entirely on atmospheric dread & metaphorical subtext, as it frames them as “lowly” by comparison. The term “A24 horror” is much more useful, as there’s a specificity to its implications. Although A24 distributed the Kevin Smith horror “comedy” Tusk, that’s far from the first title that comes to mind when you hear the term “A24 horror”, maybe even behind other titles the company never touched. “A24 horror” is distinct, succinct, and doesn’t insult other, more crowd-easing genre entries in the process. I’d even prefer use of the term “artsy-fartsy” over “elevated,” since it’s at least honest. There’s nothing inherently worthier about a horror film just because it focuses on craft & atmosphere over delivering the goods. In fact, since we appreciators of the “A24 horror” subgenre appear to be in the minority and most audiences are displeased with what that approach offers, it’s arguable that this end of the genre spectrum is the lower, less-respectable medium.

-Brandon Ledet

A Quiet Place (2018)

/ swampflix / 10 Comments

The production company Platinum Dunes’s recent trajectory is an illustrative microcosm of where mainstream horror filmmaking is currently situated in the 2010s. The Michael Bay-funded production brand got its start in horror in the early 2000s, buying up the rights to bankable intellectual properties like Friday the 13th, The Texas Chainsaw Massacre, and A Nightmare on Elm Street and reshaping them into big budget Hollywood blockbusters, much to horror fans’ . . . horror. These passionless remakes, combined with that same era’s torture porn grime, painted a grim picture of where horror was going as a medium. Platinum Dunes made a sizable profit off a genre it only saw value in as a vehicle for making a sizable profit, but in the long-term found that exercise both creatively unfulfilling for themselves and alienating to the genre fans they were catering to (at least according to producer Brad Fuller in a recent interview with Shock Waves). Recently, they found much greater success by producing an original property helmed by a creative voice with a personal vested interest in seeing it done right. A Quiet Place has already made over $200mil on a $17mil budget without retracing the steps of a previous classic and without alienating the genre film fans that made it a success. Along with last year’s adaptation of IT, A Quiet Place’s overwhelming success indicates that although it’s possible to make a tidy profit off the horror audiences studios usually take for granted with thoughtless dreck, it’s even more rewarding to pay attention to the quality of the work instead of using the genre as an “Anything’ll do” placeholder. A Quiet Place is in many ways as a traditional mainstream horror with wide commercial appeal, but it’s an example of that medium done exceptionally well. It’s a shame Platinum Dunes and other well-funded production companies didn’t realize the financial potential for that balance back in the grim nu-metal days of the early 00s.

Although tracking A Quiet Place’s arrival through the trajectory of Platinum Dunes is illuminating in picking apart the status of the modern horror, the true auteurist voice behind the picture is The Office vet John Krasinski (another repeat Michael Bay collaborator). Like the producers behind the film, Krasinski admits to not typically being a fan of horror, but fell in love with the original script’s premise when presented an opportunity to play the lead role. Krasinski’s passion is exactly what was missing from the company’s early remakes of horror classics. He not only signed on to play the father figure at the center of the film’s dystopian creative feature nightmare, but also insisted on personally rewriting major elements of the screenplay, directing, and eventually casting his own wife (consistently impressive badass Emily Blunt) as his co-lead. This isn’t exactly the mainstream horror flick equivalent of John Cassavetes putting his own family through hell in projects like A Woman Under the Influence, but Krasinski does make this mainstream genre flick feel surprisingly personal. It’s easy to detect what drew him to the project. A real-life father, Krasinski turns this high-concept monster movie into an expression of fatherly anxiety over the traditionally macho concerns of serving as protector over a vulnerable wife & children. It’s a remarkably Conservative (and rigidly gendered) way of depicting a family-in-crisis dynamic (Michael Bay is involved, after all), but one that’s self-reflective & repeatedly challenged as it falls apart in the face of impending doom. Although each character in A Quiet Place’s drastically limited cast gets their share of the spotlight and their own internal conflicts, the film overall feels like a solid Dad Horror movie, a nice compliment to all the great Mom Horrors of recent years: The Babadook, Goodnight Mommy, We Need to Talk About Kevin, etc. The trick is that even if these macho protector anxieties are as personal to Krasinski as they were to Trey Edward Schults in the superficially similar It Comes at Night, the Platinum Dunes commitment to commercial appeal makes sure they don’t distract the movie from delivering the traditional horror genre goods. It’s one of those rare instances where the personal & the commercial reach a wonderfully harmonious equilibrium, true movie magic.

The surprise of A Quiet Place’s commercial success is neither Platinum Dunes finding a second chance on the horror media landscape nor how personal Krasinski made the project feel. It’s that a largely silent, subtitled monster movie was able to appeal to such a wide audience. In the not-so-distant future, a species of blind, bug-like creatures with an exceptional sense of hearing has seemingly wiped out the majority of the human race. This isn’t explained in an opening text crawl or expositional dialogue, but rather the block letters of newspaper headlines that were used for similar information dumps in 1950s sci-fi B-pictures. A small family carefully maneuvers through this environment, speaking only subtitled sign language and tiptoeing barefoot in avoidance of the aggressive monster-bugs that will destroy them if they make a single peep. This delicately quiet environment sometimes makes for a distracting theatrical experience (I was very aware of the rest of the audience and the sounds of Avengers: Infinity War bleeding over through the walls), but it also sets the mood for an excellent jump scare environment. Loud noises and sudden monster attacks are heart-stopping in their intense clash with the near-silent atmosphere they erupt from. It also helps that the monsters themselves are impeccably designed (appearing to be a gumbo of details borrowed from Alien, Cloverfield, and Starship Troopers), with features that only become more interesting as their onscreen exposure increases late in the runtime. The “If they hear you, they hunt you” gimmick is a fantastic starting place for a horror film, but given general audiences’ aversion to subtitled dialogue and impatience with quiet builds (that were a few compulsive cellphone-checkers in my own audience) it’s amazing that the film could make its world so instantly accessible to so many people. It’s probably the closest a largely silent feature film has had to wild commercial appeal since the Oscar-winning comedy-drama The Artist nearly a decade ago.

While the wonderfully tense creature feature atmosphere is what got butts in the seats, it’s Krasinski’s commitment to the film’s familial drama that affords it a lasting effect. This is the story of a flailing father figure struggling to maintain traditional family values (with prayer before meals, clearly defined gender roles for his children, the whole deal) in a world thrown into chaos by hearing-sensitive monsters. Early on, when he’s shown surveying his farmland dominion from atop a silo while his wife preps a nursery for their unborn baby inside, the movie feels like a North-Western survivalist power fantasy where the bearded flannel men of Instagram can daydream about their macho roles as Protector after the inevitable downfall of society. The subversion of this Doomsday Prepper fantasy is much subtler than the critique that drives 10 Cloverfield Lane, but the initial rustic Pinterest calm is thoroughly disrupted by the film’s chaotically violent conclusion. The first cracks in his macho armor are presented by his deaf teen daughter (Wonderstruck’s Millicent Simmons, whom Krasinski smartly insisted on casting over hearing-abled actors), who is vehemently frustrated with the traditionally femme domestic roles he attempts to force on her. This is matched by her perpetually petrified brother’s reluctance to being trained as a hunter-gatherer future-Dad. What’s even worse is the father’s failure to protect his wife & kids form the monsters invading their idyllic Norman Rockwell homestead. When his wife asks, “Who are we if we cannot protect them?” you can see Krasinski slipping into an existential Conservative Dad crisis both in front of and behind the camera. For all A Quiet Place’s merits as an adventurous, high-concept creature feature with wide commercial appeal, it’s that protective paternal anxiety, especially skewed towards Macho Dads, that makes the film feel like a substantial work. Disregarding Platinum Dunes’s shaky reputation within the horror community and Cinema Sins-style logic sticklers’ nitpicky complaints about its premise & exposition, it’s remarkable how much personality & genuine familial tension Krasinski was able to infuse into this genre film blockbuster; it’s the most distinctive film to bear Michael Bay’s name since Pain & Gain.

-Brandon Ledet